If you are like me and have decided that working smarter is better than working harder, this article is designed for you.
Google offers a multitude of free marketing tools to that can be accessed with your single Google login. After reading this, you may be interested in my massive list of the best SEO Tools, which includes other google tools.
Google Search Console
If you are only going to make use of one tool, this is the best free Google SEO tool that you can settle on. Using Google Search Console is comparable to servicing your site regularly. That way, you can ensure that everything is running well. It also allows you to spot issues before they get out of hand and hurt your rankings.
You will also be able to view broken links, see the number of pages that are indexed, test your structured data or robots.txt file, and much more. It also allows you to track your keyword rankings, for free!
In short, it allows you to see how Google ranks your site and what it thinks could be having an adverse impact on how you are ranked in search results to improve your search engine optimization.
Google Keyword Planner
This is yet another one of the valuable free Google tool, which you should incorporate into your SEO arsenal. It can now be found within Google Adwords. Understanding how keywords work is fundamental to SEO.
Keyword planner has undergone many changes in recent years. However, it remains the go-to tool for many people who want to develop a solid SEO strategy based on keyword research.
The redesign of the tool has made it more focused on PPC campaigns than the previous version. The suggested words you get initially tend to be quite obvious. However, with a bit of fine tuning, it can still be a valuable asset. You just have to know how to refine your targets so that you get only the data that matters to you. If you are having a hard time figuring it out on your own, you can rely on the advice of experts who have written extensively on this topic.
The best Free Google Tool, Google Analytics
Using keyword data can be quite frustrating. However, it is still quite significant to analyze your data. The analysis helps you to understand aspects of your site such as the success of your SEO campaigns, the relevance of content to your visitors and many other elements. In fact, if you are not making use of this tool, which is one of the best google data analysis tools, you are lagging behind the competition.
Google Analytics as continued to evolve and provide more usefulness to the users. Though there are growing alternatives, most of them cost money.
In short, if you are running a website and you need to make sense of your data, it is a requirement for the job.
It allows you to compare traffic for different search terms.
It works for geographic, historical, and other related terms. Understanding whether a term is gaining in popularity or losing is necessary for how you create your content marketing plan.
Google Trends may not always provide you with data that is immediately useful to you. However, it is still worth using for keyword research. You never know when it may help you unearth data that pushes huge amounts of traffic to your site.
Initially known as the Google Website Optimizer has evolved.
As its name implies, it is now found in Google Analytics than as a standalone tool. However, it is still a great way for you to test, measure, and optimize the ranking of your site in organic searches.
Content Experiments is s an excellent way to determine if the goals you set in Google Analytics are realistic.
Google My Business
Google My Business is a foundational offering, which will help you improve local search visibility. It allows you to decide which Local SEO optimization techniques you need to use on your site. You can list your business so that it appears in search results when people need a particular service in your area.
GMB lets you control the kind of information that appears in Google Maps. Additionally, it allows you to tweak how your local results appear in search results. A new feature allows you to post news updates.
Google Mobile-Friendly Test
Today, over 70% of searches are made on mobile devices.
Just a decade ago, it would have been hard to imagine that such a thing could have been possible. If you are interested in boosting your site’s ranking, it is essential that your site is mobile friendly. This is a directive that has come from Google, which means they use it as a factor when ranking the site. However, Google is not leaving you to figure it out on your own. With this tool, you can submit your site for free to determine if it is mobile friendly.
It will only take a few seconds to conduct the analysis. When you enter your URL, just click Analyze. Your site is either mobile friendly, or it is not. If your site does not pass the test, ensure that you begin to look for ways to optimize your site for mobile devices.
With just a few tweaks, your website ranking on search engines could improve a lot. It will also improve the traffic that you get to the site, as Google is less likely to rank your site if it is not mobile friendly.
Google PageSpeed Insights
Another factor that Google uses to rank your site is its loading speed. Use this free website optimization tool to tweak your page loading speed.
Unless you are trying to end up at the bottom of the SERP’s, you need to boost your site’s speed. It is among the first tips for SEO that any expert will give you. Focus on user experience and site speed.
In short, you want your site to have the fastest loading time possible. The rate at which your site loads will also affect how users interact with your site. In some cases, it can cause you to lose valuable customers because your site took a bit too long to load.
When using the tool, ensure you check both the mobile and desktop speeds to the first byte. If your site is loading slowly on some devices, it could affect your overall ranking. It also offers advice on how you can fix things. Ensure that you take any tips that Google provides you seriously. Otherwise, your site speed may never improve.
Google Correlate, My #1 Free Google Tool
If you are the type of person that wants to stay ahead of the competition, you need to make use of this free tool. A solid keyword strategy is among the easiest ways to boost your site’s ranking without having to spend any advertising dollars. It gives you in-depth insight into your keyword strategy. Google Correlate is among the few high-quality tools that can help you get it right with your keywords.
It shows you the words that most people use when searching for a term. That way you can develop a good keyword plan.
If you would like to strengthen your long tail keyword game, this product is perfect for that. Before you write your next blog, try to work with this tool. It will help you discover unexplored angles that could be unexploited traffic goldmines.
Last Free Google Tool, Google Alerts
This is among the most misunderstood free offerings from Google.
One of the best ways to use it is to set up alerts for the top five competitors in your industry. This way, each time someone talks about them online, you will receive notification. It is an excellent way to work on your long-term SEO goals.