Generate HVAC Leads, Grow Your Heating and Air Business

New customers are the lifeblood of any HVAC company, and it’s vital that you keep a constant stream coming in.

As a business owner, you are always looking for ways to grow your business.

Every contractor conference I attend, I am always asked, how to get HVAC leads?

You want to be able to gain as many new customers as possible in the shortest amount of time.

In the past, companies would use print advertising, circulars, or even go from door-to-door to educate potential customers on their services.

The best way to get more customers for your heating and company is by making it easy for possible for people to find you online.

If you’ve poured time, energy, and money into your HVAC marketing efforts without seeing the results you desire, it’s crucial that you step back and reexamine your strategy.

In this article, I present my top, time-tested and proven lead generation tactics.

1. Start With a Great Website To Drive Leads

3. Video Marketing To Drive Leads

A great video on your website can be used as a tool to showcase your personality and what your business offers.

Don’t miss out on what the power of video can do for your site.

4. Develop Partnerships With Other Contractors

Look around for other small businesses that might make a natural fit for a joint partnership.

Small contracting firms, for example, often need specialized HVAC assistance. With two businesses working together to refer customers back and forth, it’s likely that you’ll be able to open up some new avenues for leads that you hadn’t previously considered.

5. Learn How Can SEO Help Your HVAC Company

SEO, also known as search engine optimization, is one of the critical components involved in generating leads online in 2019. A website that is optimized for search engines is more likely to appear within the first page of search results

Without proper SEO, your website will be confusing for others to find, even if they are searching for relevant phrases and keywords that are scattered throughout your site’s content and updates.

6. Stay On Top Of The Latest HVAC Technolgy

As much as specialization can help a reputation, falling behind the curve can harm it. Technology changes rapidly, even in the HVAC field. It is essential that you work to stay ahead of it.

While work experience and hands-on knowledge are important, they don’t necessarily supplant the necessity of ongoing education. Make sure that you keep your eyes open for any classes which may be offered in your area that can help keep you up to date. Carve out a week or so of every year to polish your knowledge, and your reputation will benefit.

7. Network Within Professional Organizations

Though the idea of heading off to a clubhouse or a members-only meeting seems like an old-fashioned notion, such organizations remain a great place to network.

Even in areas where membership in those clubs may be dwindling, they often feel a great deal of appreciation for and loyalty to those people who help them maintain their numbers. That sense of belonging can become a real opportunity in many ways.

8. Aim for Consistency in Business Branding

When you think about the ad campaigns that you remember from your youth, there are probably some that you can recite nearly from memory.

Many of these campaigns didn’t make such an impression because they were particularly creative or drafted by particularly skilled writers. Instead, longevity and repetition combined to create a substantial impact on your mind.

That longevity means that any money you’re pouring into your HVAC marketing budget is creating returns far down the line. Once your brand is well established, the cost of paying for media might decrease as your impression continues to linger.

9. Always be Prepared for Business

Having some quiet time off the clock is an essential part of maintaining your quality of life.

But you need to be ready to leap at any lead generation opportunities when they present themselves.

If you’re at the store, at a bar, or at any social function, carry your business cards. If your field comes up in conversation, it’s essential that you’re ready to respond with an offer of help. Making sure people know that you can take on new projects is an integral part of drawing in that new business.

If a potential new customer decides to employ your services, it’s vital that they don’t find themselves disappointed by your response time. Many HVAC repair situations become emergencies in a hurry. When a home or workspace is uncomfortable, it’s vital to have it addressed as quickly as possible.

As an HVAC contractor, that means you may need to invest in a dedicated line that’s solely used for emergency service calls. While you might regret not being able to unplug, you’ll likely regret that less than missing business opportunities.

10. Consider Alternative Media Advertising Options

For example, people still listen to the radio while driving. Many others subscribe to television services which are supported by local ads. If you haven’t considered the transformative power that can come from consistent advertising.

Often, local media companies have reasonable introductory rates that can give you access to the airwaves without paying exorbitant fees. This may even include covering some production costs, guaranteeing that your advertisements will come with a professional finish.

11. Maintain a Professional Image

HVAC work can be hot, dirty, and exhausting.

On a job site, it can be incredibly tempting to find moments of peace and relaxation anywhere you can and search for some relief. Unfortunately, that relief might reflect poorly on you or your business if a client misinterprets it. If you show your customers your best side, they’re far more likely to recommend you to others.

12. Get Involved In The Local Community To Generate Leads

Growing your HVAC business means doing your part as a member of the local community.

Often, youth sporting teams and other community events need sponsorship funding to operate. By agreeing to sponsor these kinds of activities, your company can develop an identity in the community and generate goodwill.

This can lead to potential future customers with heating, or air conditioning needs seeking you out.

Heating & Air Conditioning Contractor Lead Generation Services

Following these suggestions should help generate new business and grow your customer base.

Considering exciting new ideas for building up your business will bring in new customers and allow your company to be a force for good in the community.  If nothing else, you can re-examine your marketing efforts with the confidence of knowing you reached out for real creativity.

But whatever you do, do not buy HVAC leads! This is a low-quality strategy that will be sure to leave you frustrated. Instead, develop a long-term organic marketing plan.