Let’s face it. If your business isn’t being seen on the first page of search results, you are losing valauble customers. More people are coming to rely on online searches to research local business’s, products, or services. It is important that your company’s business information is accurate on all search engines. Your business stands to lose potential customers if this information is not accurate. You need to rank locally!
Inconsistent NAP can make you invisible
You worked hard to make your company visible online. You worked hard to built a great website.
You know that focusing on getting your company out on industry specific directories is the best way to attract attention online. I can help you to get visible with these online directories. Google itself says that NAP important for Local SEO.
Popular online directories:
- Merchant Circle
- Better Business Bureau
It is extremely important for your business to first make sure your name, address and phone number (NAP) is accurate in all these directories. Your NAP is a driving force in targeting local customers to your physical location(s).
Inaccurate or outdated information confuses the search engines and your customers
Drumming up business online through attractive websites should only be part of your business strategy. Once you are visible to your target audience through the popular and industry specific web directories, you need to maintain accurate information. Google searches need to have up-to-date information for effective Local SEO marketing.
How To Do Local SEO: The Basics
Local businesses need local Search Engine Optimization (SEO) to attract potential customers to their businesses online. Google is the number one search engine that people use to research for products and services online. Any business that wants to be visible online would do well to focus in on Google local searches. A local SEO strategy is key.
Google local searches are focused on geographic areas. This is good for small businesses because it allows them to focus on a target audience in their specific geographic area. Small business’s benefit from Google local applications that focus in on their particular category.
How Google Determines Local Ranking
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.