What is NAP Consistency in Local SEO?


NAP is an acronym for, ‘Name, Address, Phone‘. NAP Consistency means your business’s Name, Address, and Phone Number are consistently listed the same across the web.


Let’s face it. If your business isn’t being seen on the first page of search results, you are losing valauble customers. More people are coming to rely on online searches to research local business’s, products, or services. It is important that your company’s business information is accurate on all search engines. Your business stands to lose potential customers if this information is not accurate. You need to rank locally!

Inconsistent NAP can make you invisible

You worked hard to make your company visible online. You worked hard to built a great website.

You know that focusing on getting your company out on industry specific directories is the best way to attract attention online. I can help you to get visible with these online directories. Google itself says that NAP important for Local SEO.

Popular online directories:

  • Google+
  • Yahoo
  • Bing
  • Yelp
  • Merchant Circle
  • Yellowbook
  • Superpages.com
  • YP.com
  • Better Business Bureau
  • Mantra.com

It is extremely important for your business to first make sure your name, address and phone number (NAP) is accurate in all these directories. Your NAP is a driving force in targeting local customers to your physical location(s).

Inaccurate or outdated information confuses the search engines and your customers

Drumming up business online through attractive websites should only be part of your business strategy. Once you are visible to your target audience through the popular and industry specific web directories, you need to maintain accurate information. Google searches need to have up-to-date information for effective Local SEO marketing.

How To Do Local SEO: The Basics

Local businesses need local Search Engine Optimization (SEO) to attract potential customers to their businesses online. Google is the number one search engine that people use to research for products and services online. Any business that wants to be visible online would do well to focus in on Google local searches. A local SEO strategy is key.

Google local searches are focused on geographic areas. This is good for small businesses because it allows them to focus on a target audience in their specific geographic area. Small business’s benefit from Google local applications that focus in on their particular category.

How Google Determines Local Ranking

Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer, and therefore rank it higher in local results.


Actionable and Responsive Websites attract customers

Accurate information on your website is critical to the success of your business. You know as a small business owner that inaccurate information is a sure “job killer.” Amazingly attractive content that provides accurate and usable information can and does attract customers.

How SEO Expert Brad Local SEO Services Help Your Business

I can research and fix errors on all the popular web directories. My personalized approach is geared towards ensuring your small business is prepared to rank in the search engines. You never again have to worry that inaccurate or outdated information are holding back your search engine rankings.

I can help you utilize these applications effectively so more potential clients come to your website. I will work with you to ensure that your message is getting across and is accurately being represented. Targeted and thoroughly researched local SEO reports and analysis is my specialty.

I can help you provide the best content to attract customers to your website. My customized SEO services include:

  • Analysis of current Google local algorithms
  • Detailed integration with Google maps applications
  • Placement and maintenance of Google Place information
  • Setting up and maintaining web directories with an emphasis on web rankings

My Extensive SEO experience will make an impact on your online marketing success

I understand your company’s need for visibility in the marketplace. With my over 20 years experience in creating and launching expert marketing strategies, I have helped many companies with their SEO needs.  Hire the Top local SEO marketing consultant today!

My extensive free SEO evaluation will provide you with the insights you need to evaluate how your website(s) and other social media connections are performing now. I can help with analyzing web traffic and show you strategies to increase your web traffic.

Call me at 972-555-1212.