SEO Competitor Research, What You Need to Know

The first position in the search engine results gets much of the traffic that is searching for that particular keyword. I was recently working on an HVAC Marketing project.

Where did I start? By Looking at the competition.

If you’re not close to the top or number 1 for your keyword, you’re missing out on the streams of traffic you could be getting to your business.

Your position compared to your competition is vital to drive new business.

You can’t strategize without first learning what the competition is doing in their campaigns. SEO Competitor Research is the first step of any online marketing campaign.

I use many tools including SEMRUSH for keyword research and spying on the competition as well as google analytics.

Competitor Analysis Step One

The first step in figuring out your strategy is competitor analysis.

You find these competitors by learning what your keywords should be. For example, if you are trying to rank for wedding jewelry, you’ll want to check your competition for all the keywords you’ll be trying to rank like bridal sets, engagement rings, the variety of cuts available or types of gemstones like diamonds or sapphires.

The purpose of this is to find your direct competitors. While you might believe that the jewelry store around the corner is your direct competitor, ranking online means seeing who is on the first page of the search results.

Those are your competitors, and it might not be who you expect.

The first page might be a mixture of informational articles, academic reports, reviews and niche sites. These are your competitors because they are the ones that are keeping you from the front page of Google.

Researching “plano plumbers”


Identify Their Strategy to Outrank Your Competitors

It is possible to define the strategy your competition uses to rank with Google for your keyword.

While there are other search engines, Google is the monster in the space, so we will be talking about that when we discuss search engines. Once the competitors are determined, we will evaluate their strategy by determining which keywords they are using on their site.

The average monthly search volume for the keywords as well as the difficulty of ranking for those words or phrases.

We will be able to check their backlinking strategy as this is one of the hardest parts of ranking for a keyword. I always start with keyword research. While you might have better content on your site, the backlinks they have will provide authority in the eyes of the search engine.

In some cases, you will have to consider whether you want to compete with them head-to-head with the same keywords.

You might want to change keywords, find the competition’s weaknesses and head in a different direction. With our example being jewelry, you might decide that you do not want to rank for diamond rings because your competition is too fierce and has that keyword locked.

Instead, you might drill down to a more specific keyword that they have not touched like princess cut platinum rings.

Here we can start to see what marketing keywords Plumbing is ranking for and its monthly search volume. Are you losing business to a competitor?


Compare to Your Strategy to Your Competition

Once the keywords are identified, we will be able to analyze how they differ from your approach.

Whether it is a variety of authority backlinks, more content needed or a different direction for your keywords, comparing your strategy to your competitors’ will inform your next steps when it comes to beating your competitors.

When you are investigating your competition, it helps to see a complete picture of what they are doing to rank their website so that you can do the same.

If the competition is using backlinks from an individual site, there’s no reason you cannot contact that site and ask for a link to your content especially if you have better content.

For competitor analysis, learn whether they are using content that is structured with bullet lists or short, punchy sentences. They might have frequent internal links to other content that keeps readers on the page for a long time.

Find out if they are using search engine friendly keywords liberally through their titles and headings. Once you have this information, analyze your site to determine how you compare. You will be able to use this data to make changes to your website.

Competitor Research Professional

You need an Experienced SEO Professional Like SEO Expert Brad

My business can help you identify the direct competitors based on the keywords for your industry. You should be asking yourself, Who is my competition?  We will learn their anchor text distribution, nofollow to dofollow ratio, content redirects, backlinking strategy and outreach strategies that will develop your SEO strategy for ranking ahead of them.

If your competition has long-form content, we will be able to provide information on keyword density and linking strategy that can be a serious benefit. We know how to create content to beat the competition.

I always start with detailed competition research!

I can provide search engine optimization analysis by discovering competitors to help you rank ahead of them in Google and other engines.  When you are not on the first page of Google, you are missing out on all the traffic you could be getting to your website. Traffic equals customers, sales, and profits.

It can be tough to figure out how to analyze your keywords as well as how to analyze the competition.

This is why it is vital that you hire an expert who can provide customized SEO services for your company.