Google AdWords is the leader in PPC or pay-per-click. As an Adwords Certified Partner Agency, we partner with you to make sure your money is well-invested and that you’re getting the biggest bang for your buck. We strategize, plan, design, and implement AdWords/PPC campaigns. For us, it’s all about ensuring high relevance among your target markets which will provide you a great return on your investment. We monitor and check AdWords accounts daily. If your account isn’t up to snuff, get in touch with us today. We’ll help get it where it needs to be.
How does Google Adwords work?
AdWords works by connecting products and services from sellers to buyers. In other words, if Seller A sells beard care products and Buyer B is in the market for beard care products, then Google AdWords will use a sophisticated algorithm to get them connected. If you’re selling things online, you want people to be able to find you as easily as possible online, no matter where they’re running their search from.
AdWords small businesses work in the format of an auction. You as a seller can bid on keywords. You can then create ads based on Google’s Sponsored Listings. Whenever someone clicks on your ad and visits your site, you then pay a fee based upon the value of that keyword that they picked. Since AdWords is an auction, bigger, high-quality keywords will obviously cost you more than smaller, niche keywords would.
The benefit in all of this is that you only pay for the clicks your site receives. The downside, of course, is that to be successful you have to make enough to pay for those clicks as well as turn out a sizeable profit. It’s for that reason that it’s essential to balance your pay-per-click budget with a good conversion rate.
What should I know about pay-per-click advertising?
Small businesses that have well-optimized websites push themselves way ahead of the competition for ranking in the various search engines. What happens, though, when you fail to show up in the first five results of content on Google, or even on the first page? Ranking high isn’t an easy thing to do, and competition on the web only continues to grow–is it possible for a small business to compete in this sort of climate?
The answer is yes. It all begins with building an effective SEO pay-per-click strategy. SEO is also known as search engine optimization, and it factors into the world of pay-per-click quite extensively. The truth is that PPC is an effective strategy to get brand recognition a consistent web presence, as well as a healthy flow of leads and traffic from the website. Here are some things you need to know.
What types of small businesses can profit from pay-per-click advertising?
Every type of small business can benefit from taking advantage of a pay-per-click strategy and then using that to build their web presence. The object is to find targeted, optimal keywords that you can market toward a key target audience and then develop a strategy that will generate the right types of leads for you and your small business.
There are a couple of characteristics of small businesses that can lead you to increased pay-per-click results. These are increased customer lifetime value. This is when doctors, educational institutions, subscription services, and utilities can operate on a higher budget because they will have very high lifetime value for each conversion that’s made. Another is high-profit margins. This is when your advertised product has high-profit margins, and so you decide to pay more per click because of that. This could be big ticket items, lawsuits or vehicles. The other is when you have niche products. Selling a product online that a customer can’t find in the local market makes you an excellent candidate for pay-per-click.
If any of these sounds like it would fit the market that your small business is in, you should consider getting into pay-per-click right away.
Google AdWords Increases Both Leads and Customers
Google Analytics is simply one of the best tools out there for generating leads. In fact, if your campaigns is set up correctly, it has the potential to send very targeted leads to your website. AdWords small businesses work by allowing you to only focus on people who are looking for what you’ve got to offer. This could include your business, your products, or your services. This means you can continually refine your searches so that only people who want to buy your goods or services are sent to your site via this platform.
Businesses Can Get a High Return on Investment (ROI)
Unlike other different marketing strategies, with this one, you only pay for the actual clicks that people make. Once you optimize AdWords and its various strategies, you stand to make a much higher return on investment than you would with different other strategies. This will all take time and require you to find out which approach suits you and your small business best. To figure out what will give you the best results, you need to test and track your campaigns continuously. AdWords is perfect for this kind of things because it’s so transparent and the information that you need is right there for the taking.
Tap Into High Quality, Qualified Traffic
Simply put, Google is one of the biggest companies in the entire world. Millions of people search Google and click on its ads every single day. This means, of course, that it can send a company massive amounts of traffic per day, as long as the company can pay for this traffic.
Google prides itself on being able to show relevant and wanted ads when they pair them with their search content. Google’s search algorithms continue to improve so that they’re always promoting the most relevant content and ads possible. This also has a positive effect on businesses who advertise through AdWords.
AdWords works by sending much higher quality visitors and leads to your business website. Also, the people that Google sends to you are much more likely to become customers, sign up for your email list, and just generally take whatever type of action that you want them to take.
Keywords Are King
All of this serves to underline the fact that keywords are king. To get proper leads coming to your site, you need to get your hands on the right keywords. Let’s say you’re trying to sell chocolate cake. You’d want to buy keywords like “chocolate cake discount” and “chocolate cake free shipping,” as those are examples of keywords where the person is very likely to buy a chocolate cake. However, you wouldn’t want to get the keywords “homemade chocolate cake” or “chocolate cake recipe,” as these will not likely convert to sales.
You should always start small with the few most relevant keywords. Then, depending on where AdWords takes you, you can either expand or reduce the budget, depending on what it is that you need.
While this list isn’t exhaustive, it should help you get to where you need to be.
Ready to Get Started With Google Adwords?
As an Adwords Certified Partner Agency, we partner with you to make sure your money is well-invested and that you’re getting the biggest bang for your buck. We strategize, plan, design, and implement AdWords/PPC campaigns. For us, it’s all about ensuring high relevance among your target markets which will provide you a great return on your investment. We monitor and check AdWords accounts daily. If your account isn’t up to snuff, get in touch with us today. We’ll help get it where it needs to be.
I am happy to answer questions you may have about your website’s performance in search rankings. I provide you with a Free Custom SEO Consultation and Report. The report alone is a $999 value, and it’s yours to keep. You have nothing to lose, and there is no obligation.