Google AdWords is the leader in PPC or pay-per-click. As an Adwords Certified Partner Agency, we partner with you to make sure your money is well-invested and that you’re getting the biggest bang for your buck. We strategize, plan, design, and implement AdWords/PPC campaigns. For us, it’s all about ensuring high relevance among your target markets which will ensure you great return on your investment. We monitor and check AdWords accounts daily. If your account isn’t up to snuff, get in touch with us today. We’ll help get it where it needs to be.
How does Google Adwords work?
AdWords works by connecting products and services from sellers to buyers. In other words, if Seller A sells beard care products and Buyer B is in the market for beard care products, then Google AdWords will use a complex algorithm to get them connected. If you’re selling things online, you want people to be able to find you as easily as possible online, no matter where they’re running their search from.
AdWords small businesses work in the format of an auction. You as a seller can bid on keywords. You can then create ads based on Google’s Sponsored Listings. Whenever someone clicks on your ad and visits your site, you then pay a fee based upon the value of that keyword that they picked. Since AdWords is basically an auction, bigger, high-quality keywords will obviously cost you more than smaller, niche keywords would.
The benefit in all of this is that you only pay for the clicks your site receives. The downside, of course, is that in order to be successful you have to make enough to pay for those clicks as well as turn out a sizeable profit. It’s for that reason that it’s essential to balance your pay-per-click budget with a good conversion rate.
What should I know about pay-per-click advertising?
Small businesses that have effectively optimized websites push themselves way ahead of the competition for ranking in the various search engines. What happens, though, when you fail to show up in the first five results of content on Google, or even on the first page? Ranking high isn’t an easy thing to do and competition on the web only continues to grow–is it possible for a small business to compete in this sort of climate?
The answer is yes. It all really begins with building an effective SEO pay-per-click strategy. SEO is also known as search engine optimization, and it factors into the world of pay-per-click quite extensively. The truth is that PPC is an effective strategy to get brand recognition a consistent web presence, as well as a healthy flow of leads and traffic from the website. Here are some things you need to know.
What types of small businesses can profit from pay-per-click advertising?
Basically, every type of small business can benefit from taking advantage of a pay-per-click strategy and then using that to build their web presence. The object is to find targeted, optimal keywords that you can market toward a key target audience and then develop a strategy that will generate the right types of leads for you and your small business.
There are a couple of characteristics of small businesses that can lead you to increased pay-per-click results. These are increased customer lifetime value. This is when doctors, educational institutions, subscription services, and utilities can operate on a higher budget because of the fact that they will have very high lifetime value for each conversion that’s made. Another is high-profit margins. This is when your advertised product has high-profit margins and so you decide to pay more per click because of that. This could be big ticket items, lawsuits or vehicles. The other is when you have niche products. Selling a product online that a customer can’t find in the local market makes you a great candidate for pay-per-click.
If any of these sounds like it would fit the market that your small business is in, you should consider getting into pay-per-click right away.