You might know that getting backlinks from high authority sources is a major factor in ranking well in search engines. Getting these links, however, can be a challenge. I will teach you how to use Haro to build authority links to your website
A service called HARO or Help a Reporter Out, makes it happen. HARO is an excellent way to get traffic, build backlinks, and gain authority for your business website.
Help a Reporter Out Website, Click Source
What is Haro?
The acronym stands for Help a Reporter Out. It’s a service designed to help journalists. These writers need connections to experts in various fields. The service lets them put out calls of exactly who and what they’re looking for. This allows you to send direct quotes to someone who is already looking for you, a much better option than the blind pitch.
A wide array of publications use HARO on a daily basis. Including many very high quality, high authority sources, like The Huffington Post, Mashable, Time, The New York Times, Fast Company, and Good Morning America, to name a few. More than 35,000 journalists use HARO in all.
How to To Get Links and Website Authority
Help a Reporter Out can have a steep learning curve and also be time-consuming if you jump in blind. There are different tiers of use, including both free and paid versions with monthly membership fees.
Do I use the Free vs. Paid Version
Is HaroFree?: Getting started with HARO is as simple as signing up with your email address on their website. No need to spend a penny. Once you sign up, three emails will show up in your inbox each weekday. The emails will include 30-50 inquiries, broken down into categories like Business and Finance, Health and Fitness, and Travel.
Each inquiry includes a brief summary that lists the requirements. It also includes the publication, contact information, and a deadline. You can choose to reply to as many as you want. You simply contact the reporter via email.
You can also create a personalized profile that you can attach to any reply you send. The different levels of paid memberships also offer other perks like text alerts, early access, the ability to create more than one personal profile, and capacity to search all current inquiries. The paid version provides a small advantage over free users.
Paid HARO membership plans start at $19/month and go up to $149/month. At the higher end levels, you get more perks like the ability to filter for several keywords, capacity to have multiple personal profiles, early access to opportunities, and support via phone and email.
It’s possible to find great benefit with the free version, but the paid memberships can make it easier to succeed. You can view Haro reviews on Yelp.
How to write a pitch that will get noticed:
- only pitch if you meet all the requirements
- provide enough detail and follow the instructions
- make sure you respond to each part of the journalist’s need
- always include a brief author bio and your website link with your pitch
Your pitch should always be your highest-quality writing. Be sure to pay attention to spelling and grammar. Always proofread! Try to strike a balance of providing enough detail but being concise.
Typically, your response should only be around one paragraph (3-4 sentences) in length. The exact length will vary depending on the inquiry. Some pitches will need to be much longer and more detailed.
The tone of your message should always be friendly and polite. Address the journalist by name, if provided. I have found a small personal message offering to follow up or elaborate increases the chance of getting a reply.
The Benefits of Using Online PR Correctly
Using Help A Reporter Out correctly will bring traffic and awareness while improving rankings and domain authority. Yes, it takes time to rank in Google and help a reporter out is just one tool at your disposal.
It’s a good idea to check the domain authority of a source before pitching them. Pitching high authority sources could give you a huge boost. Spend extra time on a more important potential link.
These high-quality sources, however, are almost certainly getting tons of responses from people like you. It is vital to make sure your pitch is of the utmost quality and will make you get noticed.
You cannot expect for every pitch to land a link. As you get more practice with crafting the perfect pitch, you will start to get more traction. Be consistent and pitch every opportunity that is a good match for your expertise.
A well-crafted pitch can be memorable, and that is always a good thing to be.Even if a source doesn’t use you for a particular article or piece, they may think of you in the future.
Other Tips For Success
Pay attention to reporters deadlines. Journalists are often busy and working with tight deadlines. As a result, some inquiries have a quick turn around. You need to stay on top of it, or you will risk missing the perfect opportunity for your website to get noticed.
The emails come around the same time each day: morning, afternoon, evening. To get the most of the service, stay on top of these emails so you can act fast.
Emails go out at:
6:30am CST , 12:30pm CST, and 5:30 CST
The majority of Help a Reporter Out listings are for online publications or print/web publications but don’t brush right over the audio and visual inquiries, especially podcasts.
Don’t forget about other forms of media included in the HARO emails like podcasts and television. You may or may not get a backlink out of these but these, sources can still bring a lot of attention and traffic.
Don’t always expect a response
You likely won’t get a “rejection email.” Try not to take offense. Do not contact them again to check in, as it’s a fast way to make sure they’ll never use you in the future. Instead, move on. Remember that doing SEO for your business is a long-term approach with many benefits.
Not every pitch is going to win. In fact, the majority of them will fail. When HARO does produce a link, it usually has a big return. Be patient and consistent, and you will succeed.