Building an online presence for a local business is unfortunately not as simple as purchasing a domain, publishing a website and hopping on social media. Knowing how to rank higher on Google Maps listing is a key factor in determining the amount of success you can achieve. I have worked with SEO and Google maps marketing for many years.
Are you ready to grow your business? Local maps SEO is the way to go.
Each year there are changes to consider when learning how to rank on Google along with Google Maps. I have provided a guide below that goes over local ranking factors along with what is involved with Google maps optimization. Learning more about SEO and optimization helps guarantee your business is getting the right amount of exposure online quickly.
What is Google Maps Marketing
Google Maps Marketing helps promote local businesses in an individual’s area based on their location.
Did you know local SEO’s #1 ranking factor is proximity to your business? But, proximity alone will not drive customers to your front door.
Unfortunately, Google does not offer a simple one-click fix to boost rankings. Stay current with the GMB requires in-depth training, which I am providing below as a simple guide.
Understanding some of the Google Maps ranking factors is necessary any time you are working towards boosting your rating and indeed making your website for your local business discoverable.
Google Maps result: Start with Local SEO Marketing
I highly recommend creating a marketing strategy before you begin creating slogans or headlines to draw users.
Write a list of keywords that are most similar to your brand’s products along with specific keywords that are less likely to be filled by other Google listings.
Integrating Local Maps in Your Online Campaigns
Selecting the right keywords to improve Local SEO in your official Google Maps listing may seem challenging, but often requires just a bit of getting creative and researching your industry. If you own a local sports shop, consider particular sports or items you sell that are not generic (i.e., baseball bats, basketballs, etc.).
Although it is appropriate to place generic keywords into a listing, using niche keywords such as a particular type of canoe you sell is also a way to build yourself a name in your line of business.