Building an online presence for a local business is unfortunately not as simple as purchasing a domain and publishing a website. Knowing how to rank higher on Google Maps is a key factor in determining the amount of success you can achieve. I have worked with SEO and Google maps marketing for many years.
Each year there are changes to consider when learning how to rank on Google along with Google Maps. I have provided a guide below that goes over local SEO ranking factors along with what is involved with Google maps optimization. Learning more about SEO and optimization helps guarantee your business is getting the right amount of exposure online quickly.
What is Google Maps Marketing
Google Maps Marketing helps promote local businesses in an individual’s area based on their location (when it is turned on). When individuals Google places for a business that falls into a similar category to your shop or the services you offer, having a higher ranking means building more leads and ultimately, more revenue.
Unfortunately, Google does not offer a simple one-click fix to boost rankings and requires a bit of in-depth training, which I am providing below as a simple guide. Understanding some of the Google Maps ranking factors is necessary any time you are working towards boosting your rating and indeed making your website for your local business discoverable.