85+ Social Media Stats & Facts That Matter to Marketers in 2019

It’s safe to say that by 2019, traditional marketing will have been fully eclipsed by social media.

Yet, social media is still growing and hasn’t even reached the peak of its popularity yet.

Is your business trying to reach these audiences online? Are you’re in the middle of overhauling your current marketing structure?

You need to see these social media marketing statistics.

General Social Media Marketing Stats

These general social media marketing facts include basic stats about internet users and social networking sites. 

They explain just how people are using every form of social media these days. Many of these stats point out just how vital these platforms are to people who use them frequently.

1) Customer service matters. People who report receiving good social media customer service will spend 21% more money on that company’s products.

2) Video has become the most popular form of social media marketing. On top of this, most social media marketers use video over everything else. The two facts correlate well.

3) 91% of social media users use mobile devices to access their accounts.

4) Over half of the people on social media interact with brands more than once a month. They are using it for more than just sharing updates about their lives.

5) Over 88% of all companies are now marketing on social media. If you aren’t then, now is the time to get started.

6) In the United States, 7 out of every 10 people have at least one social media profile.

Pinterest Marketing Stats

Pinterest is one of those platforms that tend to get overlooked. Marketers think of pinboards as being full of random images that don’t have a lot of meaning. This line of thinking is entirely wrong, as these social media marketing statistics will attest.

35) 25% of all referral traffic that goes to retail websites comes from Pinterest.

36) Pinterest has  146 million fashion boards found on the site. The second highest number? 100 million food boards. Restaurants need to take advantage of this!

37) 67% of all Pinterest users are in the coveted under-40 age group.

38) The salaries of people who use Pinterest is higher than average. Over 40% of them have a total yearly household income of $100,000 while 50% of the other users make over $50,000 per year.

39) Pinterest ranks fourth in popularity among social media users, and that number is growing slowly.

40) Speaking of growth, over half of the people signing up for Pinterest are men. It’s no longer a place almost solely for women.

41) People use Pinterest to plan what they’re going to purchase. Over 93% of all users stated this in a recent survey. Small business owners should use this to gain an entirely new customer base.

42) Promoted pins can lead to sales. Over 50% of all people surveyed admitted that they bought something off of one.

43) Mobile devices are popular among Pinterest users. 85% of all searches for topics like home furnishings and recipes are done through the Pinterest app.

44) The popularity of your pins depends on its category. If your business falls into the following categories, then you’re in luck: gifts, drinks, food, flowers, hobbies, art supplies, and art. These are the pins that 47% of all users search for and share.

45) Pinners (those who use Pinterest) would like to see more brand content on the platform. 78% of them state that they welcome brands, and an additional 66% say that they would make purchases from those pins.

46) Businesses using Pinterest’s social media advertising platform report getting $2 in profit for every $1 spent. You can’t beat that rate of return!

47) If your business specializes in holiday or special occasion items, then you’ll like this fact. People who use Pinterest start the planning process twice as early as everyone else. You can take advantage of this by setting up your social media ads appropriately.

48) Frequent travelers are another demographic that is popular on Pinterest. Three out of every four people who plan their trips using the platform think that the pins produced by brands are useful.

49) The unique setup provides users with a way of interacting with the pins that they place on their boards. 70% of all users say that they click, save, or even search for a particular pin. This means that they’re interacting with your content.

50) Pinterest users create a lot of content. Over 14 million articles are pinned to the platform daily.

Instagram Marketing Statistics

Instagram is quickly becoming one of the most popular social media sites. It’s only behind by Facebook as far as user numbers are concerned, but that’s rapidly changing. 

Here are some of the most interesting social media marketing stats surrounding Instagram.

51) Female internet users are more likely to use Instagram than men, at 38% vs. 26%.

52) Instagram stories are posted by over 200 million people each month, making them an excellent way to reach your desired cohort of consumers.

53) Restaurants are in luck, as pizza (as well as steak and sushi) are the most Instagrammed foods. If you own a restaurant, then you want to encourage your clientele to share pictures of your dishes on their accounts.

54) Instagram is highly accessed by its users. 51% of all people who use Instagram are on the platform every day. Also, 35% of them check their feeds multiple times per day.

55) Which form of social media is the most popular? Instagram comes in second in that contest, not far behind Facebook.

56) One of the most interesting social media marketing statistics on Instagram includes the sheer amount of people who have an account. Roughly one billion people, located all over the world, have signed up.

57) When you’re looking at worldwide advertising revenues, you need to focus your attention on Instagram. Over 80% of all users are located outside of the United States, giving you plenty of chances to expand your global reach to countries like Japan, Russia, Indonesia, Brazil, India, and Turkey.

58) The younger generation loves Instagram. 59% of Instagram users are under the age of 30.

59) Speaking of users under age 30, 78% of teens between the ages of 15 and 17 use Instagram. They are followed by those between the ages of 13 and 14, 63% of whom have an account.

60) With that said, adults shouldn’t be overlooked either. The breakdown of the 35% of adults who are online frequently and have Instagram accounts show that they have purchasing power. Approximately 42% of this group makes more than $75,000 per year.

61) Smartphone users make up a good portion of the adults who use the platform. Roughly one in four of them admit to checking their feeds at least once per day.

62) The stories feature is very popular with Instagram users. One-third of the most viewed stories were created by companies trying to reach consumers.

63) In June 2018, Instagram stories hit a new record, with 400 million of them produced each day. With so many available on the platform, you need to get creative to have an impact.

64) Ever since Instagram rolled out their shoppable post feature, people have taken advantage of it. Over 72% of all platform users have admitted to buying something that they saw on Instagram.

65) As of September of 2017, there were two million advertisers on Instagram. This shows that there is plenty of value, as far as content marketing is concerned, in the social media platform.

66) Instagram has a 2.2% interaction rate, which is far higher than Facebook’s .22%.

67) Currently, 71% of all businesses in the United States use Instagram.

68) There are over 25 million business profiles on Instagram. 

69) Those 25 million businesses are being visited almost daily by around 200 million Instagram users.

70)  80% of users on Instagram follow at least one company.