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Should My Business Be Using Pay Per Click? (PPC)

Google AdWords is the leader in PPC or pay-per-click. As an Adwords Certified Partner , I partner with you to make sure your money is well-invested and that you’re getting the biggest bang for your buck. We strategize, plan, design, and implement AdWords/PPC campaigns. For us, it’s all about ensuring high relevance among your target markets which will ensure you great return on your investment. It is vital to monitor and check AdWords accounts daily. If your account isn’t up to snuff, get in touch with us today for a free consultation.

How does Google Adwords work?

AdWords works by connecting products and services from sellers to buyers. In other words, if Seller A sells beard care products and Buyer B is in the market for beard care products, then Google AdWords will use a complex algorithm to get them connected. If you’re selling products or services online, you want people to be able to find you as easily as possible online, no matter where they’re running their search from.

AdWords small businesses work in the format of a real time auction. You as a seller can bid on keywords. Then you create ads based on Google’s Sponsored Listings. Whenever someone clicks on your ad and visits your site, you then pay a fee based upon the value of that keyword that they picked. Since AdWords is basically an auction, bigger, high-quality keywords will obviously cost you more than smaller, niche keywords would. For instance keyword for lawyers can often top $20-$50 a click.

The benefit in all of this is that you only pay for the clicks your site receives. The downside, of course, is that in order to be successful you have to make enough to pay for those clicks as well as turn a profit. It’s for that reason that it’s essential to balance your pay-per-click budget with a good conversion rate. SEO Expert Brad believes in combining organic SEO with PPC for maximum profitability.

What should I know about pay-per-click advertising?

Small businesses that have effectively optimized websites push themselves way ahead of the competition for ranking in the various search engines. What happens, though, when you fail to show up in the first five results of content on Google, or even on the first page? Ranking high isn’t an easy thing to do and competition on the web only continues to grow–is it possible for a small business to compete in this sort of climate?

The answer is yes. It all really begins with building an effective SEO pay-per-click strategy. SEO is also known as search engine optimization, and it factors into the world of pay-per-click quite extensively. The truth is that PPC is an effective strategy to get brand recognition a consistent web presence, as well as a healthy flow of leads and traffic from the website.

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What types of small businesses can profit from pay-per-click advertising?

Almost every type of small business can benefit from taking advantage of a pay-per-click strategy and then using that to build their web presence. The object is to find targeted, optimal keywords that you can market toward a key target audience and then develop a strategy that will generate the right types of leads for you and your small business.

There are a couple of characteristics of small businesses that can lead you to increased pay-per-click results. These are increased customer lifetime value. This is when doctors, educational institutions, subscription services, and utilities can operate on a higher budget because of the fact that they will have very high lifetime value for each conversion that’s made. Another is high-profit margins. This is when your advertised product has high-profit margins and so you decide to pay more per click because of that.

These could be big ticket items, legal services or vehicles. The other is when you have niche products. Selling a product online that a customer can’t find in the local market makes you a great candidate for pay-per-click.

If any of these sounds like it would fit the market that your small business is in, you should consider getting into pay-per-click right away.

Google AdWords Increases Both Leads and Customers

I suggest using Google Adwords as part of an overall online marketing strategy. Adwords can be very competitive you I suggest you hire an adwords expert like myself to get you started.

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Businesses Can Get a High Return on Investment

You’re only paying for clicks when it comes to this type of campaign. All of this return on investment will all take time. In order to figure out what will work the best for you, you need to continuously track and test your overall campaigns. AdWords is perfect for this kind of things because it’s open and honest and the information that you’re looking for is right there for the taking.

It Taps Into Massive, High Quality Sources of Traffic

Millions of people search through Google and click on its ads every single day. This means, of course, that it can send massive amounts of traffic per day, as long as the company can pay for it.

Google recognizes that it’s able to show relevant and wanted ads when they pair them with their search content. Google’s search algorithms keep on improving so that they’re constantly promoting relevant content and ads.

Just like Organic SEO, Keywords Are King

All of this really serves to underline the fact that keywords are king. In order to get proper leads coming to your site, you need to get your hands on the right keywords. Let’s say you’re trying to sell chocolate cake. You’d want to buy keywords like “chocolate cake discount” and “chocolate cake free shipping,” as those are examples of keywords where the person is very likely to buy chocolate cake. However, you wouldn’t want to get the keywords “homemade chocolate cake” or “chocolate cake recipe,” as these will not likely convert to sales.

You should always start small with the few most relevant keywords. Then, depending on where AdWords takes you, you can either expand or reduce the budget, depending on what it is that you need.

While this list isn’t exhaustive, it should help get you pointed in the right direction. AdWords is the leader in PPC or pay-per-click.

As an Adwords Certified Partner, I partner with you to make sure your money is well-invested and that you’re getting the biggest bang for your buck. We strategize, plan, design, and implement AdWords/PPC campaigns. For us, it’s all about ensuring high relevance among your target markets which will ensure you great return on your investment. We monitor and check AdWords accounts daily. If your account isn’t up to snuff, get in touch with me today. I will help get your PPC campaign where it actually needs to be.

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