#3: Hiring and Keeping Team Members is an Uphill Battle
Even if you are using a combination of outsourced freelancers and an in-house team, it can be tough maintaining team members.
You will have to go through many freelancers before you find the right ones to work with. When you do find the right freelancers to work with, you will see that they are working with multiple clients and won’t always be available for your projects.
If you are bringing in people in-house, you have to make sure that their expectations for the job positions are met.
Employees want to know that they are getting a competitive salary as well as the benefits that come with the job. They also want to see that there is a potential for growth from staying with your company.
What happens when you have to let one go, and they have backdoor access to your systems? I have witnessed this more than a few times.
#4: Do it yourself SEO optimization Requires Technical Software
On top of all the challenges listed above, you will have to learn how to work with a lot of technology. The list includes keyword research, competitive analysis software, and various marketing platforms just to name a few things.
This can be overwhelming for many business owners that are not technology savvy.
It is essential that you learn how to use tools of the industry. Without these, you will never have the data you need to make educated decisions.
To gain a competitive advantage, you need to harness the power of all available applications and utilize them to their full potential.
#5: Building and Managing Rankings are Very Time Consuming
The most significant downside of a do it yourself search engine optimization is the amount of time it consumes. It took me a couple hours just to optimize this single post.
Search engine best practices are always changing, just staying current can be many hours a week.
Building quality content and managing an SEO is incredibly labor intensive. There are so many moving parts required to achieve rankings. In fact, it can take as much as 20 hours per week to build a campaign.
Many business owners also don’t consider the cost of doing everything themselves. Investing the time and resources into doing everything themselves takes away from building their business.
Online marketing will start to bring in some traffic in due time. However, the overall growth of their business may suffer due to the demand of time spent elsewhere.
#6: It Costs More Than You Think, To DIY
How much I spend a month on software
One of the biggest reasons business owners seek a do it yourself SEO solution is to save money.
Forget the idea that it is free to do it on your own. Costs include content marketing, building links to your site, software, your time, and any technical issues you need to outsource.
Many underestimate the costs of hiring freelancers, hiring/training employees, and paying subscription fees for software.
Business owners will find that the savings are very negligible, especially considering the amount of time that they will have to invest to rank in the search engines.
#7: One Mistake Can Kill Your Website and Search Results
DIY search engine optimization comes with many risks.
Making decisions based on misinformation or simple mistakes from lack of experiences can lead to your site getting penalized. Penalty recovery usually requires a professional and can take up to several months.
Online marketing is getting more complicated every day, and it is essential that you get all the technical details right to succeed.
Even small mistakes can hurt progress. For example, if you build links to a new site at an unnatural rate, Google may ignore your links for some time as part of their vetting process to avoid spam.
The point is that mistakes will end up costing you more money in the end than creating the search results you were hoping for.
Still want to do DIY SEO optimization?
An experienced professional will use best practices including targeted keyword research, competitive analysis, social media, link building, content creation, current best practices, and more.
As a Certified Google Partner, I know understand google SEO best practices and specialize in all aspects of digital marketing. Let me help you get the same kind of results I have delivered for my clients for 20 years.
Putting my 20+ years of experience to work for you will save you precious money, time and resources. You will be able to focus on your core competencies and drive your business forward.
Grab your free audit and 30-minute strategy consultation to learn more about what I can do for you. Or read more on my blog SEO tips.