Your Reputation Online Matters
These days, it is hardly a secret that consumers are heavily reliant on Google, Yelp, Facebook, and a variety of other online sources when it comes to vetting a business. If your company’s brand is tarnished online, odds are, consumers will take a pass on your products and services.
However, what happens when business is sabotaged by either overly-critical customers or customers who are severely at fault for their bad experience but choose to undermine the business regardless?
The answer is, simply put, is that the business typically ends up taking it on the chin. Potential future consumers of your services aren’t always going to investigate consumer complaints. It is easier to just move on to one of your more unblemished competitors.
I was extremely impressed with how quickly Brad buried an old newspaper article on the internet. Back in 2006, a traditional newspaper published a nasty review of my business. Being that it was only posted in the physical paper, I did little to attempt to manage the situation.
Ten years later, I learned a hard lesson in brand management frustrations 101 after the local newspaper uploaded all of their legacy articles online. The online version of the paper got little reach, but that didn’t stop Google from indexing it under my personal name, my domain name, and my business name. Some people spend a lifetime getting to the top of Google, this reporter who works for the paper in the same town that Andy Griffith sheriffs about did it in a week. Go figure.
Years of healthy, positive reviews were now trumped by a 2-bit small-town reporter’s old article. Brad’s digital brand management services saved my business. He was able to initially bury the review and eventually, delete the review from any relevant listings associated with my business. I know he didn’t call up Google or anything and have them delete it, but whatever he did, that Mayberry reporter’s wicked assessment of my business has now vanished.
I strongly recommend Brad for such services.
A 27% drop in business can occur from a single negative Review
Even One Negative Review Can Cause Great Harm
Reputation and Brand Management Services That Build, Protect, and Repair.
Consumers are fickle when it comes to vetting a potential suitor for their needs. Search engines offer an intense variety of options for products and services. Because of this, one poor review, even when that review is unjust, can disrupt your business.
A single negative online review can decrease your ROI and result in a compounding future drop of business. One bad review and your entire company begins to trend down?
While it may seem implausible, the fact is, most consumers vetting your business will be immediately drawn to the negative feedback. Consumers are always contemplating the “worst case” before any purchase, so they tend to gravitate to those negative reviews which lend credence to their fears.
Everyone fears being scammed online, or being sold a bad bill of goods. One negative review can send customers elsewhere.
Monitoring your online reputation is essential to long-term business growth.
Internet Reputation Services I Provide
If your business is the target of unjust online slander, negative reviews, and unfavorable legal woes, I can help you correct things. Beyond that, my services will also serve to help your online brand thrive in a positive light that your company deserves.
Restore Your Well-Deserved Positive Online Reputation
If your company offers a great experience, with great products and services, you need to understand that the ship can be righted. The foundation of your business relies on your online business reputation serving as an accurate (and glowing) reflection of your offerings.
How Do I Fix a Struggling Online Reputation?
If your products and services are low-quality, or provide a poor customer experience, then your first step in fixing an online reputation comes down to improving your fundamentals. But if you are one of the thousands of businesses that offer high-quality products and services, and have been unfairly held hostage by a few bad reviews, there are ways you can save your brand.
Removing the bad reviews is the first, most successful option that should be explored. You want to make the bad review of your business disappear into thin air. In cases where this isn’t so simple to accomplish, things certainly get tricky.
Lower the exposure of poor reviews. Often, a negative review can sit atop prime search results causing potential consumers and clients to have quick exposure to one negative review. Your business may have dozens of great reviews, but if the potential customer searches your business and the first result is that one lone negative review, you’ve lost that customer.
Cultivate honest, glowing reviews of your business. The herd can balance out the existence of a few wolves here and there. More good reviews can help bury old negative reviews.
Attend to bad reviews in both Google and Yelp. It is never a good strategy to allow a bad review to fester. Always attend to bad reviews and attempt to reconcile with the jaded former customer.
Instances of your business showing up on consumer websites such as Rip Off Report need to be eliminated. While sites like Rip Off Report certainly act in good faith of consumer protection, they are most certainly not always correct. Even if they are right, action must be taken to eliminate the instance from the site.
Past legal woes should be banished from search engine results. Running a small business is certainly not a process that’s without a few disputes. Often, differences between partners end up in litigation. Here’s the thing – when consumers see your online business connected with litigation after they search Google, they aren’t going to care to dive too much deeper into the logistics of the past matter. They will just move on to greener pastures.
Wage war against competitors attempting to ruin your brand. When your competition sees your business rising in the search engines, some of the unethical ones may choose to slander your company online.
What Do My Online Reputation Management Services Do?
Your online brand will be managed entirely by me. I will make sure your brand is continuously monitored for “bad seeds” that may grow into full-on negative reviews. We catch negative online sentiment before it becomes a top search result connected to your business.
I will take full responsibility for monitoring your Google, Yelp, and Facebook reviews (and more). We will eliminate unjust negative reviews. We will dilute exposure of negative reviews with honest, positive reviews. We will make sure all new instances of negative reviews are dealt with immediately.
I will work with social media influencers to provide your brand with glowing, persuasive sentimentality. I will help create impactful and moving brand awareness by encouraging social influencers to have a look at your fantastic products and services.
I will create positive online content that’s truly reflective of your brand’s successful services.
I will correct negative information that shows up in search engines such as Google.
In the end, we will give your business a fair shake by ensuring that your online reputation is not being unfairly sabotaged.
How much does the best online reputation management Cost?
Every case of personal reputation repair is different from the next. That said, nailing down exact pricing structure to manage a brand’s online reputation can be a difficult process without first examining business uniqueness on a per brand basis.
Depending on the type of business and the history of the business, online reputation dilemmas can be more or less complex. The products and services offered can also serve to influence how challenging it will be to resuscitate a brand that’s found itself stuck in the mud due to negative reviews, prior litigation, or competitive sabotage.
That said, here are some likely reputation pricing variations you can potentially expect to encounter.
For Online Review or personal reputation management services, you can expect a rough estimate of around $1,500 per month. Of course, there is a revolving door of factors that could influence that price to trend up, such as the number of locations your business in.
For the more advanced Reputation Management, quotes from digital marketing companies will likely begin at $3,000 per month. The top end price may touch the $5,000 per month range. In any case, you can almost be assured the company will want you to sign a contract covering at least half the year.
For the most Advanced Reputation Management services which merit the most sophisticated and highest-quality experience, you will find yourself more in the $6,000 to $8,000 per month range. Also, you will likely be signing a contract that’s closer to one year’s worth of time.
Anytime you are presented with a contract, it is important that you vet the brand management services thoroughly. Do not rely solely on the company’s pitch. Do your due diligence and your experience with a digital marketing company will be much improved.
Brad helped me with an online smear campaign, I will seek his help in the future.
A few years ago I ended up in complete crisis mode when, at least from my perspective and detective work, some of my competition began leaving nasty reviews all over business review websites, social media, and even in the comments of news sites with related content.
The negative reviews were just too perfect, clearly written by someone who knew all the exact things to write to cripple a business such as mine. I spent, rather wasted, countless hours contacting these review sources but it was all a dead end. Few responded to my complaints and inquiries and the ones who did wanted proof.
My only “proof” was that it was obvious sabotage. Brad was able to work diligently and get rid of these bad reviews. I’m not really sure how he did it, but for what I paid him, I made ten-fold back in revenue.
Seriously, you might have no idea exactly how bad crappy reviews can harm your revenue. I know I didn’t.
Take Charge Of Your Online Reputation
Your online reputation is your life-blood. Allowing your brand to be an embattled and polarizing subject will cost you current and future revenue. My services focus on ROI, and I assure you, a positive ROI starts with a brand that people love.
If you are ready to take charge of your online reputation, I’m ready to help. If your product is a good experience, I want to help you feature all that positive goodness online. You know your product and services are fantastic. I understand your product and services are amazing. Shouldn’t everyone else?
