Building an online presence for a local business is unfortunately not as simple as purchasing a domain, publishing a website and hopping on social media. Knowing how to rank higher on Google Maps listing is a key factor in determining the amount of success you can achieve. I have worked with SEO and Google maps marketing for many years.
Are you ready to grow your business? Local maps SEO is the way to go.
Each year there are changes to consider when learning how to rank on Google along with Google Maps. I have provided a guide below that goes over local ranking factors along with what is involved with Google maps optimization. Learning more about SEO and optimization helps guarantee your business is getting the right amount of exposure online quickly.
What is Google Maps Marketing
Google Maps Marketing helps promote local businesses in an individual’s area based on their location.
Did you know local SEO’s #1 ranking factor is proximity to your business? But, proximity alone will not drive customers to your front door.
Unfortunately, Google does not offer a simple one-click fix to boost rankings. Stay current with the GMB requires in-depth training, which I am providing below as a simple guide.
Understanding some of the Google Maps ranking factors is necessary any time you are working towards boosting your rating and indeed making your website for your local business discoverable.
How Do I Improve Rankings With Google My Business?
Are local customers finding you when they search for your business? Or are your marketing efforts producing few loyal customers?
A customer with google maps on a mobile phone
Unfortunately, improving the rankings of your business on Google and with Google Maps is not one simple answer.
Instead, there are a variety of factors that come into play for any chance to raise your organic search results.
It is possible to increase your rankings with local searches.
One of the methods I encourage to improve SEO Marketing for your business within Google is integrating local search engine optimization into your official business listing with Google Maps.
Google Maps result: Start with Local SEO Marketing
I highly recommend creating a marketing strategy before you begin creating slogans or headlines to draw users.
Write a list of keywords that are most similar to your brand’s products along with specific keywords that are less likely to be filled by other Google listings.
Integrating Local Maps in Your Online Campaigns
Selecting the right keywords to improve Local SEO in your official Google Maps listing may seem challenging, but often requires just a bit of getting creative and researching your industry. If you own a local sports shop, consider particular sports or items you sell that are not generic (i.e., baseball bats, basketballs, etc.).
Although it is appropriate to place generic keywords into a listing, using niche keywords such as a particular type of canoe you sell is also a way to build yourself a name in your line of business.
Local Maps Optimization Services
Some of the best Local Search Ranking Factors for 2018 include:
- Reviews. Create a review generation strategy.
- Targeting the right local keywords
- Local Content marketing
- Optimizing your google maps listing with quality profile photos
- Building trust with Google through organic SEO
- Hyperlocal consistent citations
- Link building focused on niche and hyperlocal links
When completing your business profile for Google Maps, including a legitimate USPS address along with details that can quickly be verified as registered to your company. It all starts with your google my business listing, then verifying your business.
Choose a Professional Google Maps Optimization Service
If you are still unsure of where you begin with Google marketing, I am available to help you through the process as a professional who specializes in SEO and all Google products on the web today. Feel free to contact me so I can help you boost your rankings ASAP!
Keeping multiple factors in mind when building your Google Business and Google Maps profile is a way to surely grow quickly among competitors who have little to no understanding of Google and how rankings work in 2018. Get familiar with proper location details and keywords that work for your business in combination with positive reviews.
Positive reviews of your business can help the online traffic to your business website grow in no time! Good luck, and feel free to reach out if you are interested in knowing more regarding Google Maps services available.
