man standing in front of social media logos

7 Best Free Social Media Management Tools

Staying on top of every social media marketing obligations can be taxing.

Being organized is one of the primary keys to being successful in marketing.

From reporting and analytics to designing and publishing content, it all gets overwhelming for social media marketers to complete each day.

The good news is, there are many excellent social media management tools.

Tools such as these help with the following:

  • Guarantee your content is posted to the right audience and the right time
  • Streamline your workflow
  • Save you time

However, with so many available, how do you know which products stand out from the crowd?

If you are not already taking advantage of social media management tools, you need to change that starting today.

Social Media Management Tools

1. HootSuite

A screenshot homepage of the hootsuit social media tool with a background of social media screen

HootSuite is one of the most familiar names when it comes to social media management. HootSuite is attainable for businesses of all sizes along with a freemium offering. HootSuite will connect up to three of your social profiles such as Youtube, LinkedIn, Google+, Instagram, Twitter, and Facebook. 

You can monitor your profiles and feeds, schedule post and respond from them as well all in one platform. You will be able to oversee post engagement and your success with analytics. 

The free version, however, limits to basic scheduling of posts. What that means is you cannot add images to your post, and you will have a limited analytics platform.         

The cool stuff:  the auto-scheduling tool allows you to be sure your social media profiles never go dormant. You can schedule two posts per day while setting your parameters. These posts have to be only on weekdays between 9 am, and 5 pm.

Your auto-scheduling content places them in a “queue”  during the next time that comes available in those parameters.  HootSuite comes with a browser extension that allows you to schedule other content that you are directly visiting.

Reviewers comments: Users find that the platform is simple to use and reasonably perceptive, through analytics. These became available in full and are relatively light – even on an enterprise level.  You can upgrade to pro for $9.99 per month, and that will get you pro reporting, bulk message scheduling, and up to 50 social profiles. 

2. Buffer

a screenshot homepage of the buffer best social management tool

Buffer is making a name for itself in the social media marketing industry thanks to its capability to schedule recurring post. What this means is you do not need to jump through hoops each time you want to take the same article of content and put it on a schedule. 

Buffer does have a free version however it limits you to a posting schedule for only a single profile. There is also a limit to ten posts at one time. Buffer’s abilities are perhaps best suited for small businesses that just have one account to manage.

It could also be a good match for someone who only has one account they need to tend to at the moment. However, with the freemium, you get access to most of the paid features, including the following: 

  • Access to a mobile app for Android or iPhone 
  • A Video/GIF uploader
  • Integrating with Facebook, Twitter, Google+ or LinkedIn
  • An optimal timing tool. The tool allows you to post at a time when your audience will most likely see it.
  • A browser extension that permits you to schedule your content directly from the page

The Cool Part: The stand-out feature of Buffer is Pablo. Pablo is a built-in image creator that lets you design content post within the app.

Reviewers Comments: Users find the platform to be organized and simple to use even with the free version has its limits to the number of posts you can schedule. You can easily upgrade to Buffer beings the cost is on a pay-per-post basis. For $10.00 you get ten profiles and 100 posts you can schedule as well as other features. 

3. SocialOomph

a screenshot homepage of the socialoomph tool social media

SocialOomph is a superb tool for managers in social media that are just starting out due to it being a little more holistic. It works excellent with the following:

  • App.net
  • Plurk
  • Blogs
  • RSS feeds
  • Tumblr
  • LinkedIn
  • Pinterest
  • Facebook
  • Twitter     

SocialOomph’s offers a level that is free so that you can work on up to five accounts on Twitter to track keywords and schedule tweets.  The tool that does scheduling and posting includes a shortening feature for URLs as well as allowing you to track clicks.   

The Cool Part: SocialOomph’s cool feature is that even if you are on the free level, you can manage your Twitter followers as well as your direct messages box from the app. You can also save and reuse social posts so that you can post at a later date to get an extra boost from your best performing content or as a fresh campaign.     

You will also have the ability to schedule in advance your pins on your Pinterest boards. You can upgrade to the Pro account for $6.97 for two months. However, the free level only permits you to work with Twitter. Accessing the others requires the upgrade.   

4. Mavsocial

a screenshot homepage of mavsocial with a background of sparkler

Even though Mavsocial is freemium, it is so entirely fully-fledged that you could consider it to be a social brand management system.  The program not only lets you schedule profile post to multiple networks, but it also stores your assets and images on the platform for later use.

Mavsocial works with YouTube, Instagram, Tumblr, LinkedIn, Twitter, and Facebook.

The Cool Part: Accessibility.

The following are the features available with the free version:

  • Up to 50 social profiles on six social networks
  • Full content calendar and campaign planner
  • Native scheduling and publishing
  • Advanced analytics dashboard
  • Your digital asset library
  • Access to thousands of stock images you can purchase within the app
  • Receive support via email

Reviewers Comments: Users find that the platform is excellent for media-driven social strategies even though it may not be the easiest product on the market to use.

When you upgrade you get the ability to republish content, an analytics dashboard customized just for you, additional social network integration, and unlimited digital asset storage.    

5. Likable Hub

A screenshot homepage of likeablehub social media management tool with a background of laptop

Likable Hub is an excellent tool that is a better fit for individuals because it places limitations on your access to business profiles. Its design is for “Faster and Smarter” management tools that with the freemium level you can combine and auto-schedule from LinkedIn, Twitter, and Facebook.      

You will have access to a database packed with social media post ideas, email support, and basic analytics and reporting. You can upgrade to VIP to get integration with business pages on Facebook and LinkedIn and the capability for repeating post and many other great features for $19.99 per month.

There is also Pro Level and Expert upgrades that permit access to support and strategy consulting,  industry-specific content,  Facebook ad spend. 

6. Tweetdeck

a screenshot homepage of TweetDeck free social media management tool

Tweetdeck is an extremely popular tool for both individuals and businesses looking to manage their Twitter account thoroughly.  With the Tweetdeck tool, you can stream your feeds in real time as well as schedule and post to your Twitter account.   

Tweetdeck integrates well with Buffer for more detailed management, and you can download it as desktop software.

The Cool Stuff: The tool is fully accessible at no cost, or no limit on the number of Twitter accounts used.  You also can stream more advanced feeds, such as of a specific user or feeds of trending content.   

7. SocialPilot

a screenshot homepage of the social pilot media management tool with a background of a woman and a laptop on her lap

SocialPilot have an app explicitly geared towards online stores although it should not be discarded for other types of businesses.    

Here is what features you get with the freemium level:

  • Eight different social networks including Pinterest and Instagram
  • Ten posts per day with 30 scheduled out
  • Up to three connected profiles
  • Content suggestions and discovery
  • Bulk Scheduling

The Cool Stuff: This application is primarily geared towards retail. It is capable of integrating with an e-commerce site as well as sending branded Facebook posts. You are able to post details of your products directly onto social media using existing photos on the site.    

Combined with Instagram and Pinterest, the integration is particularly useful for the e-commerce websites that rely on stellar visuals. 

Reviewers comments: Users feel SocialPilot is effective and easy to use. You can upgrade your account for a mere $4.99 per month.

Which Social Media Marketing Tool Is Right For You?

There are many options listed here for you to check out and see what works for you.
Social tools such as these will save time, expand your social presence, and even grow your business in the long run.
This list is just the tip of the iceberg. The good news is, they are all free! So have fun experimenting until you find the perfect platform for your needs.