LSI stands for Latent Semantic Indexing. It refers to keywords that are related to your main keyword. They provide contextual clues for search engines to follow.
It is not enough to use your chosen keywords. The rest of your content should use LSI and topical keywords.
Doing so will increase your trust rank.
Is Your Anchor Text Weighing You Down?
When you are creating links, it is tempting to use your keywords as anchor text. It highlights them, and linked keywords have more clout than non-linked keywords.
There’s only one problem.
If you overuse unnatural anchor text, Google will notice. If you do it enough, they may penalize you.
After Google put its Penguin algorithm to work full time, some sites took a hit.
The consensus is that they were using too much target anchor text. Part of Penguin’s job is to analyze anchor text and look for unnatural patterns.
If unnatural anchor text is an issue for your site, there’s an easy fix.
You can use many of these tools to analyze your anchor text. Then, work to reduce your percentage based on the infographic above.
Are Low Quality Backlinks Hurting You?
You already know that backlinks play a role in SEO. They can also hurt your trust score. If you’re wondering why does Google hate my website, low-quality backlinks might be the answer.
If you have a ton of backlinks, it’s time to check them – and change them if you need to. You can use Search Console / Webmaster Tools to evaluate your backlinks.
Unsure about the quality of a backlink?
‘You’ll need to do some research. If you’ve used questionable link-building techniques, you probably have spammy links. You’ll need to check website trust for the sites linked to yours.
Some signs of low-quality links include:
Young sites with little trust or authority
Spammy anchor text
Blogrolls or spammy directories
Links from pages that are banned, penalized or blacklisted
Identify any spammy links and try to get rid of them.
You can email the webmaster and ask for the link to be removed. As a last resort, you can disavow the link. You can find instructions on how to disavow links here.
Stop Irritating Visitors to Your Site
Content and design aren’t the only things that Google uses to determine if you can be trusted. It also considers the user experience.
Consider the following things while evaluating usability.
Is your website easy to navigate? Menus should be easy to find. A new user coming to your site should be able to find what they want quickly.
Do you have broken links? Test every link on your site periodically to keep broken links from affecting your website trust rank. Any broken links should be replaced or removed.
How quickly do your pages load? A site that’s packed with ads and pop-ups may be slow. The same goes for websites with videos that play automatically. 47% of users expect a page to load in two seconds or less.
Does your site deliver on its promises? A user who clicks your link should feel that your site provides answers and solutions. If it doesn’t, they’ll likely hit the back button. A high bounce rate can hurt you with Google.