70+ Best SEO Tools You Should Be Using In 2017

programs you should be using for your website

SEO software reviews

Updated September 15, 2017

Thankfully, there are a number of SEO tools and resources that can be used to ensure that your website is optimized for the search engines. But, which SEO program is the best, which software deserves a try and which tool should be skipped?

I got you covered! Here is my list of the 70+ best SEO tools that you should be using in 2017.  I have done the heavy lifting for you by compiling a list of recommended, tried and trusted software reviews. Rest assured, you can rely on them for their outstanding results as I use them daily for my client’s at SEO Expert Brad.

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Google Analytics

seo management and analytics

I would recommend Google analytics as the most critical Google free SEO resource that you could use for search engine optimization. It helps track and report traffic to a website. It is the most widely used analytics program online. It provides high quality and detailed data about your website.

For the casual user, Google Analytics shows high-level data while a more in-depth data is given in the report set. Using techniques like funnel visualization, the tool identifies the pages that perform poorly. It analyzes where the visitors come from and how long they stay on the pages. It’s advanced features like e-commerce reporting help you your track sales and the overall performance. It shows metrics like revenue and the transactions of the site as well. I would suggest you have to get your hands on Google Analytics and believe me; it is easy to use.

Google Keyword Planner

google keyword planner free keyword

The best keyword tool software is Free!

The introduction of Keyword Planner recently has resulted in a structured workflow as it combines the features of the two keyword tools – AdWords Traffic Estimator and Google Keyword Tool. This new addition is an advanced version of both these tools and is very beneficial for the advertisers. It enables you to quickly create ad campaigns and ad groups. Check out this google keyword planner tutorial.

You can access Keyword Planner by logging into AdWords.  The first step is to decide how you want to create your ad groups and ad campaigns. You have three options to choose from:

  • Search for Keyword and Ad Group Ideas

When you search for keyword and ad group ideas, AdWords provides an option for researching and picking keywords to add to the account. You can filter out the keywords that are not relevant to your business. You can make your plan to save the keywords you consider are essential. ‘Your Plan’ is a temporary storage area which saves the keywords you think are good.

Once you have added all the necessary keywords, you may click on the Get Estimates and Review Plan button. As keyword volume is based on your location, bid and the likes, you need to provide some information to customize your estimates. For this, you need to give a bid and a daily budget for the Keyword Planner to generate daily estimates for Average Ad Position, Clicks, Costs and Impressions. When this is finished, download the plan in any format.

  • Enter or upload words to get Estimates

Another idea to use the program is to upload your keyword list if you have good keywords with you. The rest of the process is the same as above after you press the Get Estimates button. The only difference is that you have your keyword list instead of the keywords suggested by the tool. Remember,  Google loves associated keywords, and rich topical SEO copywriting.

  • Multiply keyword lists to get Estimates

A third option is to multiply the list to different keyword permutations. You can have a maximum of three lists to mash up. The difference here is that you will get a keyword list based on the three lists you provided. I find the keyword list generator very useful for research.

Moz Toolbar


Moz analysis toolbar.

In my view, MozBar is one you cannot optimize your website for SEO without. Best known for its Domain Authority metric, Moz has been around almost as long as I have. It is a web browser extension which can be used in Google Chrome and Mozilla Firefox. It is helpful in providing the metrics about the websites you visit.

MozBar is accessed using a toolbar even though it can be integrated into search engine result pages. It provides a lot of crucial information related to SEO like alt text, meta tag, title tag, contents of the web page and the likes.

When you click on the MozBar that is visible on the browser toolbar, you get a report of the website you are currently visiting. Mozbar provides three categories of data:

  • Page elements

This tab helps inspect the HTML elements that are important for SEO. You don’t have to search for each item as everything is presented in this tab. Just click on it, and you can view it formatted. The data displayed here includes URL, page title, meta description, meta keywords, H1s and the likes.

  • Page attributes

This tab shows the technical characteristics of the web pages. The elements included here influence the efforts you make to optimize the page. These affect the performance and indexing status of the page. The items include meta robots, Rel= “canonical,” page load time and Google cache URL among many others.

  • Link Data

Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.


seoworkers software

As an SEO Consultant,  my favorite tool which reduces the time taken to analyze a web page as it provides a lot of background information. All you have to do is type in an URL in the textbox given in the tool and wait for it to generate a report of the site. You could do this for any site including yours. You will get a detailed report within a short time. The report generated has the following sections.

  • HTTP Headers check
  • Meta tags analysis
  • Keywords relevancy
  • The page displayed within search engine results
  • URLs found in the page
  • Keywords found in the anchor tags
  • Keywords found in the image ‘alt’ attribute text
  • Heading and Phrase Elements


SEOWorkers analysis tool is a unique feature. Along with giving you a report on the SEO data, it teaches you more about search engine optimization. With each of the above section analyzed, a detailed discussion and often a video is included. Also, the tool does keyword analysis too. It provides head terms or single keywords and key phrases that contain two, three or four words, also called longtail keywords.

It provides some additional information which could be useful to you. Although it gives a lot of information at one go, you can choose what you need wisely.


woorank great functionality

Woorank is like any other tool but, gives you a more in-depth idea about some essential things. The software analyzes any website and provides a report within seconds. It displays useful geodata including traffic rank, AdWords Traffic, and Visitors Localization.

Another section is the social shareability. No other SEO software gives this information at a single place. It tells you the performance of your website in the social networks and stuff like how much likes and shares you got. The next section is the mobile section which provides details on mobile rendering like the time taken by your site to load on a mobile phone.

Woorank helps your digital marketing campaign with the following three steps.

  • Instant Website Audit

This lets you improve the technical and on page SEO along with mobile friendliness. It will help you understand how to optimize your web pages to get better search ranking:

  • On page and technical search engine optimization
  • Usability and mobile friendliness
  • Marketing Checklist
  • Backlinks and social media
  • Site technologies and performance
  • Keyword Suggestions

You can use the Woorank keyword tool for keyword research.

  • Weekly ranking changes
  • Keyword performance
  • Historical rankings
  • Competitor keyword rankings
  • Monthly search volume
  •  Rank Monitoring

This lets you view the following information.

  • Keyword position changes
  • Your site’s most popular landing pages
  • You top search queries
  • Website uptime monitoring and notifications
  • Weekly and monthly changes in visitors

Woorank is popular due to its interface, ease of use and the amount of data it displays to help in SEO. It is a ranking software you should check out for sure.


Grammarly is a platform designed to detect both common and advanced writing errors to help writers improve their writing skills. It is easy to install and user-friendly. Grammarly identifies grammatical and spelling errors, as well as contextual mistakes, irregular verb conjugations, and more.

The software makes suggested changes that the writer can select or choose to ignore.  It shows the location of each recommended change when the drop-down box is selected. It is up to the user to determine if the changes are appropriate.

Grammarly Free Includes

Grammarly Free will only detect common spelling and grammatical errors.

  • Critical grammar checking
  • Spelling checks

Grammarly Premium Adds

 The premium version offers upgraded features helpful to those who write more often or write professionally. With the add-on for Chrome and Firefox, Grammarly can be used to catch writing errors in emails, social media, or filling any online forms.

  • Contextual spelling
  • Sentence structure
  • Grammar checker
  • Checks writing style according to specified genre
  • Punctuation
  • Sentence structure
  • Vocabulary enhancement
  • Check the internet for plagiarism
  • Sentences ending in prepositions

With Grammarly, the writer can choose the genre or purpose of the item they are writing. Grammarly will alert the writer to inconsistencies in their writing style and make the necessary suggestion to keep the tone consistent throughout the content. Premium users can choose from six writing genres:

  • General
  • Business
  • Medical
  • Casual
  • Casual

Grammarly Detects Common and Advanced Errors
When Grammarly detects errors while working in Microsoft or OX S, the original mistake shows on the left side of the screen in red, with suggestions shown in green. Clicking on the down arrow will open the explanation of the change. When working online, a Grammarly Icon at the bottom of the text box will show a red dot that will take the user to a new window to make corrections.

  • Detects unclear anecdotes
  • Overused or repetitive words
  • Makes recommendations for synonyms to overused words
  • Shows explanations of grammatical rules
  • Misplaced or forgotten commas
  • Verifies correct use of colons and semicolons
  • Alerts the writer to passive voice
  • Flags wordy sentences and makes suggestions for alternative options
  • Alerts in the event of missing subjects
  • When working with Microsoft Office, all documents must be closed so Word can reload with the proper settings.
  • Not all errors are detected, human proofreading is still required.
  • While Grammarly catches most spacing errors between words, it sometimes fails to alert the user of incorrect spacing at the end of a sentence.
  • Not all suggestions are applicable; some will change the intended meaning. It works well for most comma’s, but will often miss punctuation at the end of a sentence.

Subscription Options
Payment options for Grammarly Premium give users subscription options. The per month cost decreases with the length of the subscription.

  • Monthly
  • Quarterly
  • Annually

It is not a substitution for proofreading, but it does make the process easier. The free version finds most spelling and common grammatical errors. Grammarly Premium offers a variety of features to improve the written content and help the user develop their writing skills. It is supported by Microsoft and OS X and has extensions available for chrome and firefox to notify users of errors while writing online.

Read my full detailed Grammarly Review



This is a simple program which has an impressive visual layout with all the crucial information laid out for you to see. While you can analyze your website, you can also find out how your competitors are performing. The best thing that I love about this tool is that the report generated gives a side-by-side comparison of the information of your site as well as the competitors’.

Also, Quick Sprout tells you what changes you need to make to gain more traffic for your website. It also guides on how to bring about these changes. Thus, the tool mainly helps you in boosting the website traffic. Quick Sprout works in the following ways.

  • Analyzes the traffic to your website by connecting to your Google Analytics account.
  • Sends alerts about improvements on the website you should make. These alerts are easy for you to understand and implement.
  • Helps you grow and get closer to your customers by building good traffic. This way, you get a clear understanding of customer needs.

Google Webmaster Tools

Google Webmaster Tools

Google Webmaster Tools or GWT enables Google to communicate with the webmasters. It alerts you about the issues of your site and even detects it if your site has been infected with malware. In my view, this is a must-use tool for every SEO expert.

It  works by verifying that you are an authorized member of the site. You can verify using any of the five methods – the HTML file upload, HTML tag, domain name provider, Google Analytics or Google Tag Manager. After verification, you can log in and access the data about your site.

Tasks done by the tool includes:

  • Checks for potentials issues of your site
  • Analyzes your search traffic and lets you know how the users rate your site
  • Makes site optimizations so that it becomes visible to search engines

GWT has an easy-to-use dashboard which displays the information about your site and the new messages from Google. Crawl errors show the errors which prevented Google from accessing pages of your site. You can identify if Google has issues indexing any of your pages. Thus, you can determine and fix these errors.

Detailed information is then given to search queries. This is about how people do the searching and what keywords are used to search. The next section is the sitemaps. It maps out the pages that you want Google to index. You can also specify the pages which you do not want Google to find like the login page, RSS feeds or pages that contain relevant data that are not for the visitors.

A simple way to improve the rankings on Google is to have more sites link to your site. If your website content is pretty good and provides valuable information to the customers, this happens naturally. To keep a watch on the growth of the links, monitor this area in the GWT.

You can also monitor which pages are preferred most by people for linking. If you want more sites to link to your site, start writing link bait articles that can be submitted through the web.

Link bait is the content relevant to your site which grabs attention and persuades the visitors to create hyperlinks to your site. It is possible to create a lot of links to your site if you can appear on the homepages of individual sites.

Likewise, there are a lot of sections in the dashboard which provides information about your site and the related issues. The tool also guides you to fix the errors so that all of your required pages are indexed thus appearing in the search engine result pages.


Xenu might be the ugliest website SEO tool on the planet, but it is also damn useful. Xenu’s Link Sleuth can be used to crawl entire sites, create a sitemap and find broken among many more reasons. It is a free tool that can be of great help when it comes to improving your SEO.

The Link crawling part of the tool is incredibly detailed in its presentation, making it ideal for any SEO specialist. It also has a host of other functions. It can be used to crawl your site into a Microsoft Excel file. You can also use analyze information about the site’s architecture. You can get a great deal of data and information with this tool which can be useful in helping improve your SEO. Xenu can even help you find any 302 redirects on your site.


Wordtracker is a powerful keyword research tool that I often rely upon. It comes with its internal index of keywords. This means that it can help you come across long tail keywords that are not shown in the GKP. It can also provide you excellent first-page competition data. The “Search for this keyword” option allows you to find long tail variations of any given keyword. You can repeat this process till you see the long tail keywords that you need.

You can get a free trial version of the tool on their official website. It can also provide you with new and profitable market niche. The software comes with world-class support and free training. This tool has helped me save a lot of time and also helped me improve my search engine ranking.


Ahrefs has a lot of features that make it an indispensable tool for all SEO specialists. I do not know of an SEO company that does not use this tool.

It is the best link analysis tool available in the market by a long shot. Ahrefs has a daily updated index of over a trillion links. It also provides you with a helpful anchor text distribution charts. It also has an extensive index of relevant keyword suggestion which can help you make an educated decision when it comes to keyword targeting.

It is one of those tools that I cannot go one day without using as it lets me have a complete overview of pages, website, and links. The tool is mostly paid, but they also provide a bit of free data if you want to try it out before you buy. You can get more information from their official website.


The Buzzstream suite is a great platform that can help in link building and email outreach. Buzzstream can help turn the messy job of email outreach and link building into a smooth and more organized task. They also have a new prospect and email finding feature.

Even though it is more of an outreach platform, it also has a large deal of link building aspects. Buzzstream discovers contact information, social profiles and site metrics for your use. It also makes it easy for you prioritize your contact based on importance and influence. The Buzzstream automatically saves your emails and tweets, which makes sure that I never lose track of a conversation. You can also use the tool to set reminders for follow-up. This is a top ten SEO software.


Buzzsumo is a tool that all SEO specialists must have. It makes finding good content an easy and effortless task. The “view sharer” feature allows you to see how many people share your content through Twitter. The “BuzzSumo Alerts” can be used to tell you when a particular keyword or phrase gets mentioned anywhere on the web. This can be a great when it comes to keeping track of keywords and your competition.

Good quality content can go a long way in improving your SEO’s image and outreach. I always prefer quality over quantity when it comes to the content on my website, and this allows me to keep track of what I share and what I should be sharing.

Authority Labs

Authority Labs is a great tool when it comes to providing accurate and reliable search engine ranking and insights and research on keywords.

There are many plans based on your requirements with the cheapest plan tracking 250 keywords. This will be more than what will be required for most businesses. Authority Labs can also be used to track Google local maps results. The tool allows you to share your reporting with all the members of your team, without the need for any downloads or contracts.

You can also get a 30-day free trial before you buy the tool if you want to check what you are investing in. The tool also provides for global tracking as you can add pages or domains that you want to track from any country and language which is supported by Yahoo!, Google and Bing.


The Majestic SEO is a great tool for link research, competitive intelligence and link building.

It has a huge and regularly updated index of links which make sure you don’t miss out on anything. It also has a few helpful propriety metrics like the “Citation Flow” and the “Trust Flow.” These can help you see if the link from the site that you want is spammy or authoritative.

The “Clique Hunter” can help you see the sites that tend to link with your competition.  You can use this tool to find the various “cliques” that a site belongs to by merely popping on the site. This is an excellent way for discovering new link building opportunities. It has powerful crawling technology which combines itself with various other options for link research, making it a tool that I greatly depend on.


Deepcrawl is software that lives up to its name when it comes to crawling websites. It is the best SEO analysis tool.

It can scan the whole of your website and help you get a comprehensive report that lists out different information, like how many H1 tags you have on each page, broken internal links, broken external links and non-indexed pages among others.

It can even tell you if you if your Twitter card description is a tad bit long. It can be used to distinguish different URLs based on their characteristics. It also has many other functions which make it an indispensable tool in my SEO arsenal. You can use it to identify high performing pages on your site and find out how your architecture can support it better. I also use this tool to determine pages which have very thin content to make sure that my site’s ranking is not affected.

Google Pagespeed Insights

If you are like me, then you want your pages to load faster and without any issue.

It is a well-known fact that Google uses the loading speed of the website when it comes to ranking them for in search engine. This tool from Google lets you see if your site is as slow as a snail or as fast as lightning. And in this business, that can mean the difference between the best tools and the rest.

Just enter the website URL, and PageSpeed Insights will test the loading time and other performance aspects of the website for both website and desktop use. It also identifies opportunities for the site to improve and even acknowledges all the things that you have done well.

The results provided for mobile application also come with a user experience score, which grades your website in areas like its font size and others. If you do not want to use this, you can use any of the other alternative options that work similar to this app. These include Pingdom, WebpageTest, and GTmetrix to name a few.

Google.com in an Incognito Window

We all have used the Incognito window option in the Google Chrome web application. But did you know this can also be used as a tool to improve your SEO?

When you use the Google Chrome’s Incognito mode, it removes all traces of your browsing activity, including cookies and searches history, making you a ghost. When you search Google.com in the incognito window, it will bring up the all familiar list of auto-fill option. Many of these can help you in your keyword research.

Going incognito mode in the web browser ensures that any customized search data that Google stores when you sign in is left out. Going incognito mode can be helpful to see where you actually rank on the result page when searched for a specified term. I regularly use this method to check the rankings of my website and also to make sure that I don’t get left behind in the race for the top spot.

SERPs Rank Checker

The SERPs Rank checker is software that I regularly use to check where my site ranks.

You can run the SERPs Rank Checker in either of 2 ways. You can input the keyword and your website and see where you land in the results or you can leave the website field of the tool free to view the top to bottom list of the results for the given keyword.

It is greatly helpful when it comes to tracking and analyzing website traffic and the marketing achievements of your website. You and your clients can use the tool to access the keyword ranking from any device that has access to the internet. The result page would show where your website ranks in the search engine for the particular term.

XML Sitemaps

A sitemap is crucial in telling the search engine spiders which pages of your website you want crawled. The Google XML Sitemap is a WordPress plugin that can be used to create an SEO friendly sitemap automatically.

To create a sitemap for your website using the XML Sitemap, simply enter the URL of your site along with a few other optional parameters into the XML Sitemap, and it will directly create a sitemap for your website which can be uploaded to the Google Webmaster Tools. But if you are already using the Yoast SEO plugin, then you don’t need to use the XML Sitemap as the Yoast plugin does the very same thing.

To use the XML sitemaps: https://wordpress.org/plugins/google-sitemap-generator/


Search engines see your website a lot differently than how we look at it.

Browseo is an app that can help you see your website the way the search engines see it. When you use this tool and enter the details of your site, it strips out everything on the website until only the guts remain. This is the way that search engines view your website.

This style of seeing your site can help you get more understanding and information about your website and also allows you to see the hierarchy that you have given to the different elements. With this information, you can improve your website and how it appeals to the audience. You will also be able to spot certain things on your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and ranking of your website.

You will also be able to spot certain things on your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and ranking of your website.

Searchmetrics Website Analyzer

The Searchmetrics Website Analyzer is a performance dashboard that helps me with my search and social rankings. The free version of the Searchmetrics Website Analyzer helps you get the taste of the rank of your website when it comes to search and social performance. Along with this, it also provides you with a preview of the top terms. But if you are want to invest in an excellent tool; like I like to do, I suggest that you buy the full, paid version.

Along with this, it also provides you with a preview of the top terms. But if you are want to invest in an excellent program; like I like to do, I suggest that you buy the full, paid version.



Copyscape is a website that I am pretty sure we all have heard about or used at least once in our life. It at the top of my list for free online SEO tools.

Google has some pretty strict terms and regulation when it comes to copied content. Many people use copied content from other sources to improve the traffic to their website. If Google finds that similar or same text in two different URLs, then it can negatively affect your ranking or outright ban your site. Therefore, it is important to make sure that you do not have any copied content in them.

Copyscape is a great resource when it comes to making sure that there is no copied content in your website. It can help you detect and find out the exact instances where there is duplicate content on your site. There are both free and paid versions of the tool which you can choose depending on your needs and requirement.

When you use any service like Copyscape, you are using Google, Bing or other search engines to search for similar websites and content. There are other options available online including SiteLiner and Screaming Frog. I like to use Copyscape as it is better than the others in the market.

Robots.txt Generator

The Robots.txt Generator is easy to use tool that helps you create a proper Robot.txt directive for your site.

The Robot.txt file helps your web robots know what to do with a website’s page. If you disallow a page in the robot.txt, then the robot is being told to entirely skip the over the said web pages. These robot.txt files help you ensure that Google and other search engine are crawling and properly indexing your web page. But there are some exceptions to this case as there are cases where a robot.txt might be ignored, mostly due to malware robots that are on the lookout for security issues.


Most people use Bitly for the process of URL shortening. But the real power of this tool or platform is when you use it for analytic capabilities. I mostly use the bitly for its analytic function than for its URL shortening. Don’t get me wrong; the URL shortening is a valuable bonus.

Bitly is a 301 redirect and Google has no problems with 301 redirects. There is no loss of value when you use this service.


Boomerang is an app that helps you improve your email productivity and functionality. Boomerang allows you to follow up on any emails, even the ones that you forgot. It is great when it comes to link building, guest posting,  or any time when you have to send a lot of emails.

Raven Tools

The site auditor by the Raven tools is an incredibly useful application when it comes to improving your SEO. It is excellent for website analysis and can give you different ideas to enhance your website. It allows you to find issues that might be preventing your site from achieving what it is supposed to be doing. It is available for both mobile and desktop version. The SEO audit tool allows you to find the issues that might be affecting your website in their order of impact. This will enable you to focus on an essential part of the site.

The site auditor allows you to stay on top of your business in a field which is never static. I use the Raven on a weekly basis to make sure that my search engine optimization is working as well as it is supposed to be. Site Auditor can be set to send you a notification whenever a new issue or problem that needs to be improved. Another added benefit is that it is compatible with almost all platforms and devices.


One of the top keyword research tools

SECockPit is great for keyword research and analysis. It has helped me save hours on keyword analysis. It has the enormous processing power and runs in the cloud. It can return up to 200 fully processed and analyzed keywords every minute.

SECockpit works at full capacity, irrespective of your internet condition. The tool can help you keep your SEO on track. It provides you access to a wide range of SEO data. It can help you find the most suitable and valuable keyword for your SEO website in just a matter of seconds. The software provides you with an enormous amount of opportunity to improve your SEO website. It provides you with keyword variations and much more. There is a broad range of packages available based on your needs and requirement.  It is a great program that all SEO specialists must have in their arsenal.


ontolo has helped my seo efforts

Ontolo is my tool of choice when it comes to link building. It is designed to help you find prospective links based on topics, link types and phases of your choosing. It gets prospects from search results, filters, analyzes and places the results in a customized database.

You can customize the type of sites that you get by configuring and the keyword that is provided. There are a number of attractive pricing options for choosing from and comes with a 14-day free trial if you want to check out what you are buying. The competitor analysis can be used to scour backlinks for the site you are monitoring. The Ontolo too can be a bit of problem to use to inexperienced and amateur users. But if you get past the learning curve, it can be a rewarding addition to your arsenal of tools to providing you a great deal of data.


RankTrackr is an excellent SEO analysis tool to have in your arsenal if you are serious about your business. It is a high accuracy program that can be used to track the popularity and ranking of your website for relative keywords of your choosing. It can be used to get updates on your website’s popularity over the time and also provides you with a historical analysis of how your website has done.

You can also use it to compare your rank with that of your competitor which can help you make better strategies and plans for the future. The RankTrackr uses a method that is proven to be more accurate than the other rank comparing tools in the market. You can also the filter keyword option to filter your information flow. When it comes to search engine optimization, the goal is to rank the highest, and this allows me to keep an eye on my rank and make steps to improve it.


Klipfolio is a highly useful and designed to help in many aspects of your business, like emails, digital and social media marketing among others. It is also a great search engine optimization tool and is an SEO traffic key performance indicator by the name of Alexa. It is a great tool for monitoring the traffic that your website receives organically and using ads. Alexa is a great tool that can work wonders in conjugation with other platforms. Pairing Alexa with other major and powerful apps in the market can help identify benchmarks and trends. The Alexa dashboard is also extremely customizable, making sure that it works wonders for you no matter the needs and requirements.


Hootsuite is a great tool that can help improve the ranking and popularity of your SEO by monitoring the social media interaction between you and your customer. Even though social media is not the first thing that comes to your mind when talking of SEO’s, it remains a fact that the social media plays an important part of SEO building. Hootsuite can be used to monitor various aspects of the social media and make plans to improve your website.

It allows you to listen directly to your customers about their likes and dislikes. Use it to improve the relationships with your customers. You can use the Hootsuite to find the number of times your website has been mentioned on the sites like Facebook and Twitter. It comes with a meter that decides how the people are reacting to you and your business. If that is not a measure how good your company is, nothing else. Having the most information about your customers and their needs is extremely important for maximizing profit, and this tool can help you significantly when it comes it.

Wayback Machine

The Wayback Machine is great if you are looking for a complete historical archive on the internet. It allows you to find out how a website used to look like in a previous version. It is an excellent way investigate the reason of traffic changes after you have updated your website and you do not have any backup available. It is one of the coolest free platforms that I use on a regular basis to monitor and improve my site. Even though it is not meant for SEO’s, it can still be helpful in gathering valuable information about your website and what drives traffic into it.


The Keywordtool.io is an excellent tool for finding our long tail keywords that are left out by the Google Keyword Planner due to relative lesser usage. It is a freemium platform that is extremely suitable for you if you are looking for a quick and straightforward way to obtain a lot of keyword ideas. Another unique aspect of the Keywordtool.io is that you can utilize it for keywords from Google, Bing, Amazon, YouTube and the App store. Keywords are always the soul of your online marketing, and this tool has helped me get some superb and profitable keywords over the years.

Google Trends

google SEO trends

Google has a wide range of free resources that can help you improve your SEO. It  can help you predict the trends and tactics of your opponent. Knowing how the market will turn out can be a significant advantage in this business. The Google Trends can be used to see the change in the search volume when it comes to different topics, keywords, entities and search term. It has helped me stay one step ahead of my competition and to improve my business. The topic that is trending on the Internet changes on a daily basis and can help you predict the next trending topic and act according to it.


We all know that Google uses the loading speed of your website to decide your ranking. It is also an important factor that decides whether your customer stays with your site. Most people leave the website after a few seconds if the site is slow to load. GTMetrix is my tool of choice when it comes to measuring the speed and performance of your website. This helps me to improve my website for the future. It is easy to use and extremely user-friendly, and also thorough in its execution.

Google Search Console

Another great resource from Google, Search Console is a must-have in your entire SEO tool arsenal. It helps you visualize how your site will appear when someone searches for it and will teach you on how to influence different appearance elements. I also use it to find any crawling errors and, HTML improvement suggestions and other features as well. It is a resource that an SEO specialist must know how to use and use at regular intervals.


Like we have talked about earlier, being able to predict the future trends and making plans accordingly is an important skill that you should have if you plan to get beat your competitor. Trendspottr is a great tool that can help you in this aspect as it can help you find what is trending on Twitter and help you make plans accordingly. So if you are looking for the next hot topic that will start trending, my advice for you guys is to use Trendspottr. Being able to predict the change in trends can decide if you make the maximum impact in your field. SEOptimer

seoptimer website

If what you are looking for is a tool that can allow you to have a quick and dirty look at the on-page SEO of your website, then SEOptimer is the software for you. It has a wide range of applications in the hands of the skilled and experienced. And the best part is that it is free. It is one of the best free SEO programs on the market.

This tool allows you to check or analyze your page for any problems or issues, including missing images, alt text and broken links which might be holding you back and make repairs. You can get the SEOptimer from their official website:


Did you know that adding LSI keywords to your content can significantly help improve your ranking? But the question that remains in everyone’s mind is which all LSI keywords to use in your content. And unlike the other keyword suggestion tools available in the market that can only give you variations of the word you put into them, this tool can understand the meaning of the words you provide and can provide better data than its counterparts.

The best thing is that it is entirely free of cost, making it something that is available to everyone for use.

Redirect Path

Redirect Path is a great tool that all SEO specialists must use to get the most from their website. It is a free Google Chrome extension that enables you to find HTTP heads and redirect errors. This allows me to spend more time fixing the issues than looking for them.

It is useful because it flags 301, 302, 404 and 500 HTTP status codes as well as client-side redirects like JavaScript redirects and Meta redirects and brings the potential issues that might have otherwise escaped detection into our attention immediately.

Not only you can use the plugins to display the HTTP headers, such as cache headers and server type, it also allows you to get the server IP address with just the click of a button. It is a tool that deserves appreciation when it comes to SEO optimization.

Structured Data Testing Tool (SDTT)

The Structured Data Testing or the SDTT  allows you have an X-ray vision of your website. This resource from Google will enable you to examine the on-page schema code and test schema markups in a secure and efficient way. Getting the on-schema code for a website can give you a significant amount of data or information on the page.

And I do not have to tell you about the importance of having the proper information in this business. The tool is also extremely user-friendly and easy to use. All you need is the markup or the URL of the website, and you are ready to go.

You can use this to gain information about structured data of a website and to get rich snippets on a page, irrespective of whether the web page is online, behind a password protected page or on an intranet. You can it to test microdata, Schema, and JSON-LD data, making it and indispensable program in the arsenal of any SEO specialist. You can also use it to view your structured plan for your website.

Web Developer Toolbar

The web developer toolbar is an easy and efficient Toolbar that is not only useful for an SEO specialist but all kind of websites and web content developers. This tool allows you to find or disable data from the CSS, JavaScript, cookies, images and other places. It can also be used to display link details and other data or information that can be helpful for improving your website.

Another significant benefit of the Web Developer Toolbar is its keyboard shortcut options. The keyboard shortcut option allows you to quickly choose any of the features of the tool with just the press of a button. This helps improve the speed and efficiency of the user. The Web Developer Toolbar is a plugin that has a large number of applications when used by an experienced and skilled user and can be used to get a large amount of data about a website.


Builtwith does everything that it promises and much more. It allows you to see the technology used when building the website page. It can also be used to find the build of your site, the tools used and analytics which is implemented and much more.

This is one tool that you must have and learn if you are planning to do SEO client work. You can use their database of 19,446 web technologies and a quarter billion website for lead generation and improve the traffic to your web page. Having an idea of the data or the building of the site is great when it comes to developing and optimizing your website to run quickly and efficiently.

Google Consumer Surveys

Google sure has a wide range of tools and plugins that can be used to get a great deal of data or information from your website. The audience is the key that decides whether the site is a success or not.  Surveys are always a great way of getting to know your audience and listening to their needs and problems. But these surveys can cost a lot of money to be done efficiently.

Consumer Surveys has a free feature that helps you get a measure of consumer satisfaction and opinions. There is both a free and paid option of this app, which you can choose based on your needs. The free sample of the tool can only be used to ask four default questions, but even this can still be of great help when it comes to gaining information about how the users felt about your website and their experience while using it.

Getting data directly from the user about their experience on the website is a valuable tool as it enables you to make changes and helps you correct any issues to improve the experience.

Content Experiments

google content experiements

Among the best  tools or free SEO programs

The Content Experiments is another tool from Google that has a wide range of applications when it comes to improving your SEO. It is now the part of the Analytics rather than a stand-alone tool or app. Even with all the changes that it has gone through, it remains a free and efficient way of testing and optimizing your website.

Content Experiments works in conjugation with the plans you have made with Google Analytics and allows you to create different versions of your site to show your users. This allows you to test out layouts, headlines, color combinations, content and all the other features of creating a perfect website.

With the growing importance of conversion rate optimization in digital marketing, the allows you to make and test change to your website. It can help you get actionable results while you monitor and make investments on agencies and tools to improve your website.

Google Places for Business

It is always important to leave your mark on the map. This is especially true when it comes to business. Having a listing in the Google Maps can do great wonders to your popularity and the traffic you receive. The Google Places for Business can be used to control the listing of businesses that appear in Google Maps.

The tool has a superior interface and is easy to use, making it one of my favorite tools to work with when it comes to managing your Map listing.

Google Alerts

google free tools

Google Alerts is not just relevant to use for SEO, but also for website building and optimization. Even though its reliability has come under question,  it is one of the essential tools in the hands of experienced marketers and content marketing creators.

You can use Google Alerts to keep track of any topic of your choice and receive regular notifications from Google on the latest updates to the index. The most common use of the tool remains to find non-linking citations of your brand and to keep track of the most recent updates and news from a topic or company of your choosing. One of the most significant advantages of Alerts is the option to have it in the form of RSS feeds, which makes it perfect for combining with other resources and keeping track of multiple alerts.

XML Google Sitemap Generator

A sitemap is an excellent addition to your website, especially if you want to make it more accessible and user-friendly. The XML Google Sitemap Generator helps you create an easy and efficient sitemap for your website in the click of a button. It is not just useful for creating Sitemaps; it is also beneficial when it comes to finding broken links in your website. There is nothing that anyone hates more than being stuck when you are trying to get around the site.

Finding broken links in your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the website URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawl in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.

Authority Spy

According to my opinion, Authority Spy is one of the most widely used and popular links and site rank building tool in the market. Its tagline gives you an overview of its capabilities.

“The Most Powerful Software for Finding + Analyzing Influential People & Blogs on the Web!” 

If you are on the lookout for a tool that lets you see all the top influencer in your field and to connect with them effortlessly, then Authority Spy is for you. One of the most significant advantages when using tool is how it comes up with results, data and information from a wide range of online resources, including but not only Twitter, Google+, Klout, Facebook, and Alltop. With the help of Authority Spy, you don’t have to waste your time and resources scouring and organically searching through these sites for the data you need. Authority Spy is another tool that all of you must be experienced with if you plan to succeed in this digital business world.


It doesn’t matter if you call it HARO or you call it Help a Reporter Out, as long as you are taking advantage of it. HARO isn’t your traditional SEO tool, so it is mostly forgotten by SEO specialists.

HARO describes itself as a service that provides the journalists with an efficient and robust database of sources for upcoming stories and scoops. It also provides the source a chance to get some all-important media coverage. As an SEO specialist, you do not have to be concerned about the journalist side of the equation. What concerns you is the media coverage side of the equation.

HARO works based on a simple system. Once you log into the service and provide the necessary information, you will receive three messages daily with media opportunity. As you find a suitable partner for yourself on the other side, you can provide them with a quote, answers to their question and other information, which leads to a mutual relationship that is beneficial for both the parties. This can help you get a lot of cheap but effective publicity and marketing.


Linkody is one of the best and most widely used Search Engine Optimization tools available in the market. They even provide you with a free trial so that you can sample their service. Linkody helps you answer two fundamental questions without much effort and time:

  1. Which are the websites that are backlinking to you?
  2. Is it possible to lose a link due to any reason?

The primary function of the tool is to notify when you lose or gain backlinks. It also provides a large variety of details about the link, like the date added, the status of the link, the URL, and the landing page. You can also use the app to monitor and organically track your competitor’s website and its ranking. You can set the tool in such a way that every time your competitor gets a new link; it will notify you in the form of an email. Link building is easily one of the most important and crucial steps when it comes to running and maintaining your website, and Linkody is what I trust to push my site on the top of the ranking list.

Muck Rack

One thing that you should have learned by now is that not all backlinks are equal in value. You aim to get the backlinks which have the most value and weight. Muck Rack is a tool that allows you to get high-quality backlinks from the highest quality websites like Forbes, The New York Times and the likes. It has been described as one of the easiest and efficient ways to find and meet with journalists.

You can find the most suitable person for pitching your website by searching through names, by searching keyword, media type, company name, beats, and competitors among other factors.

Once you have chosen a journalist of your liking, you can contact them directly, follow them through their social media profile and work with them in an agreement that is mutually profitable and useful to the both parties.

All In One SEO Pack

all in one seo pack

One of the top SEO tools for wordpress.

If you are a fan of WordPress like me, then All in One SEO pack is the tool for you. Even though WordPress can be used for your SEO without much optimization, there are certain plugins that can make the process easier and more streamlined. The All In One SEO pack is a great plugin to add if you are working with WordPress because it is easy to use, efficient and produces great results without much effort. The plugin will automatically optimize your web page to run in all the major search engines. The plugin automatically optimizes your website for all the major search engines. The tool is at the top of customizability and can be made to suit your needs no matter what it might be. The other major features of the plugins are

  • XML Sitemap function
  • Google Analytics support
  • Advanced Canonical URLs
  • Generates automatic META tags
  • Compatible with most other plugins
  • Over 57 languages

All these factors make the All in One SEO one of my all-time favorite tools to work with.

DoubleClick Ad Planner

DoubleClick Ad Planner is a subsidiary of Google that is extremely helpful when it comes to improving the revenue of your website through ads. Ads are one of the most important and efficient means of making a profit from your site, and therefore, it is important to build, maintain and display attractive advertisements.

The DoubleClick Ad planner is not just an intelligence platform that can be helpful in overtaking your competition; it can also give you a lot of essential and fantastic insight into the actions and likes of your visitor. Not only that, but you can also use the tool for a wide variety of functions, including the number of unique visitors that a competitor website might have had and the number of the overlapping audience between you and your competitor.

You can also get detailed information about the demographics and the psychology of these visitors. Using and analyzing the data provided by the tool is also an easy task. All you have to do is click the Begin Research Button, and you are all set to go. On the left navigation field, type in the name and details of the website you want to compare and click add to get the data about the site from the last 30 days.

The DoubleClick Ad Planner from Google is a great  no matter what you want to do with your website. It is an efficient and easy way of comparing the statistics of different websites concerning yours and helps improve the profit from your website.

Open Site Explorer

Open Site Explorer was created by SEOmoz in 2010 and has been a favorite of SEO experts all around the world. It is a great link analysis tool that can replicate Google’s or Bing’s linkspace. It is for analyzing and exploring how  web pages are indexed by the search engine. It helps you in gaining a large amount of data about your competitors or your website. You can use it to measure the strength of your website and to evaluate the links. It is a must-have tool for every SEO specialist.

One of the biggest advantages of using the Open Site Explorer is its capability to run competitive analysis against the websites of your competitors. The report produced gives you a detailed and in-depth view of each link and how they measure up against each other. Another significant advantage is that it can help you identify link building opportunities that best suit your needs. It can also help you find the links of your competitors and help you find identical sites that are willing to link to you.

All in all, the Open Site Explorer is one of my favorite tools when it comes to link analysis and identification.

Spider Test Tool

Spider Test is another tool that you must have in your arsenal if you want to get ahead in the stiff competition.Spider test can give you a significant amount of data, from the page size, Meta tags, page title, keywords associated, etc., and it is incredibly easy to use too.

Just enter the URL of the web page about which you want the details and simply press Go. The tool will provide a quick insight into the source code of the page, all external links, common words, and phrases. It also shows you how effectively the page has been indexed by the crawler and how the website appears to the search engine. All this information can significantly help you in improving your website and aid you in attracting organic search traffic.


Scoop.it is a great tool that enables you to share your ideas and thoughts to the right audience. The Content Director at Scoop.it can help you identify and create great content on your website. It mainly concentrates on three types of users: Thought Leaders, Knowledge Managers, and Content Marketers.

As you already know that the secret to attracting the right audience is to create and release excellent and relevant content on their website. The tool not only allows you to get the best content marketing but also helps you in delivering the content through a fast and reliable network to the audience.


WebCEO is one of those tools that every SEO specialist must have in their armory. WebCEO is straightforward and easy to use. The accuracy and efficiency that WebCEO brings to the table are unparalleled. It is always updated on a regular basis and is up to date with all the features that you might need in your endeavors. It can help you save time, money and effort in a doing a lot of things associated with SEO, including Keyword Research, Internal link optimization, link text analysis and page authority analysis. I mainly use the tool for:

  • Keyword Research
  • Get suggestions
  • Spy on competition
  • Webmaster keyword
  • Keyword basket
  • Internal Link Optimization
  • Link Text analysis
  • Page Authority analysis
  • Landing Page Analysis
  • Content Optimization
  • One site search engine optimization
  • Landing Page Keyword Placement

It also has many other features including Sitemap Generation, Backlink Quality checks like Tool Summary, Linking domain, finding toxic links, etc. As you can see, the tool provides a plethora of features.  It is one of those tools that I cannot replace no matter what. It is also great for “spying” on your competitors with its Competitor Backlink Spy feature.



One of my top 10 SEO tools

Bright Local is a perfect alternate to Yext, for Local SEO.  It is an ideal solution for agencies, businesses, and even freelancers. Being a tool for professionals, it gives you quality services at the most affordable rates!

I often use this for high search rankings, track citations, audit reports, manual submissions of businesses to more than 1400 sites, on site and off site SEO, identification of locations based on performance and the likes. Besides, this tool can also help you customize the space with your brand colors and logos.

And the best part is, it is available to you, starting at $29 per month with a free 14 day trial period.



If you want a perfect tool that can monitor your SEO rankings, SERPWoo is an option to consider.

How does it work? The process is simple. The application pulls data from third-party sources and social signals and interprets them in a format that is easy to understand and work with. This tool will provide its clients with a live demo of the workflow, and the monthly pricing starts at $49 per month!

In addition to monitoring your SEO rankings, SERPWoo helps you in increasing SEO traffic, reports progress and alerts you when something worth noticing happens.

 Google Structured Data Tester

Google Structured Data Tester is my personal favorite. This tool helps me structure the content on the website. This application has undergone several updates since it was first introduced to the users. When you enter the page, the first screen that is displayed prompts you to enter either a URL or a code snippet to analyze and validate. From the confirmed segment on the left, the users can click on any class or property, and the corresponding content will get highlighted on the right.

This tool searches the URL entered by the user on the web and highlights problem areas.



The trial version offers a free website SEO analyzer.

SEOprofiler is another exciting tool that helps increase your search engine popularity on the internet. This helps you get better rankings on Google and other such search engines. Be it link analysis, keyword search, social media search, website audits or others, SEOprofiler provides a one-stop solution for all of these tasks put together.

The best part about this tool is the fact that it supports multi-user accounts such that you can include your team in SEOprofiler. You also can create customized reports on the tool for presentations. With more than 126,000 users, a lot of people have trusted SEOprofiler with their search engine health.

Screaming Frog

screaming frog

Screaming Frog SEO Spider is my favorite auditing tool. I can not imagine online marketing campaign research without it.

It is a desktop application that can be installed on any system including a Windows PC, Mac or Linux and used locally. What it does is crawls through the links, images, scripts, and apps on the website to get an idea of the search engine optimization of the site. This effectively analyses onsite SEO by going through the site URLs and other content. With the help of this app, you can find broken links, figure out duplicate content, generate XML sitemaps and the likes. You can either download it for free or purchase a license to unlock advanced features.

The best feature that I love is its ability to fetch everything related to technical SEO from your website. You don’t need deep SEO knowledge to know what is wrong and what is not; this tool will filter out issues for you.

It works similar to Googlebot by including nofollow and noindex tags. However, if required, you can define your unique directives and provide more control to the tool.

If you are auditing a large website with 500 URLs, I would highly recommend you to buy the licensed version of the tool.



If you are looking to work well on your WordPress site, SEOPressor is a perfect plugin to use. Personally, it is my SEO plugin of choice on WordPress websites.

It gives you a complete clarity on your site’s status. Apart from just analyzing the SEO status, it also provides you with a list of features to customize the site and boost your rankings.

Further, the best part of SEOPressor is its ability to stop you from ‘over optimizing’ your website. This plugin alerts you directly by bringing problematic areas to your notice. For example, the plugin issues warning if the content is over-optimized  for a particular keyword, and helps you take the proper corrective action.

I use this plugin to perform on-page analysis, get insights, improve relevancy and to manage internal link structure of WordPress websites. The subscription plans start at a pocket-friendly price of $9 only! By using this tool, you keep your SEO capaign ready with free updates.


seo powersuite

This is yet another tool which I would like to recommend. The best part of the SEOPowerSuite is that it can work well on Mac, Windows, and Linux, equally well.

SEOPowersuite consists of 4 different applications – Website Auditor, Rank Tracker, SEOSpyglass and Link Assistant.

With the help of these four programs, SEOPowersuite helps you improve your site rankings, generate a lot more site traffic which converts into sales, saves time by working on SEO faster and the likes.

It provides an in-depth analysis that proves to be useful for digital marketing. You can start off with the free version which is tested by 500,000 experts.


PowerMapper is one tool that analyses the health of your website and comes up with accurate results. This is a web crawler that creates a map of the site by testing the different areas. There are various types of map styles available, including the likes of Electrum, Skyscraper, Page Cloud, 3D Buttons Map Style and the likes.

It helps you check the broken lines, check accessibility, analyze browser compatibility, and works on the sitemaps. All of these contribute towards a higher SEO.

Long Tail Pro

long tail pro

I would recommend Long Tail Pro if you are looking to find profitable keywords. Search engines prefer long tail keywords, and this is where this tool helps you in hitting bull’s eye.

Long Tail Pro is an automated system that provides the best set of long tail keywords for your content. It helps you determine the difficulty level of different keywords and calculate keyword profitability.

Long Tail Pro is a premium tool and thus costs about $47 per month. So, is it worth it? Well, yes.

No doubt, you can search for long tail keywords manually. But, Long Tail Pro makes your work easier by saving your time and unwanted hassles. You can use the time saved in for writing blogs and generating quality backlinks!

If you want to know how it works, you can sign up for a trial version of $1 for ten days and experience the functions. The most significant advantage of this tool is that as a user, you do not have to be an expert in SEO. The user interface is simple and thus easy to understand and use.


ubersuggest keyword tool

A free keyword tool.

When we talk about good keyword tools, we cannot ignore the benefits of Ubersuggest. In fact, it is among the best free SEO tools on the marketing, especially for keyword research.

When you are running out of keywords even on the Google Keyword Planner and need some newer ideas, Ubersuggest is a perfect alternative. This software helps you plan your target keywords and increase your website’s search engine optimization rankings.

Over time, this tool has proven to be extremely useful and reliable. It gives a lot more suggestions for alternative keywords as compared to the other options in the same category. You can search for keywords from images, texts, news, shopping portals, YouTube and the likes.

Ubersuggest is a free tool, and I would highly recommend you to give this site a try. No matter, you might already be using Google Keyword Planner, but having an extra tool to dig deeper never hurts, right?

Monitor Backlinks

monitor backlinks

One of the areas of concern, when you are aiming for a high SEO ranking, is the presence of negative links pointing to your website.

What can you do to evade this? Monitor Backlinks provides you with a solution. With the help of this tool, you will be able to figure out exactly where the bad links are and work on solutions. You can also check the new links used by your competitors.

The tool also helps you in tracking the progress with the help of data graphs.  This tells you if your efforts are paying out or not and if backlinks are contributing to the website traffic.

Overall, it is an excellent tool with a simple registration process is simple. You can sign up within 30 seconds and start using Monitor Backlinks.



My #1 keyword research tool.

Every online website would want to have the best results when it comes to digital marketing. This is where SEMrush swoops in and provides you with the best solutions.

SEMRushperforms a variety of functions including a technical SEO audit, position tracking, competitive intelligence, backlinks audit, generating more organic search traffic. When we talk about stats, more than a million users have trusted SEMrush with their website search engine optimization. Giants like Philips, PayPal, and others rely on SEM rush to track their ranks.  With more than 800 million keywords to choose from, SEMrush is an effective solution. Subscription plans for SEM rush start at $99 per month.

SEMrush is one of my go-to keyword research and rank tracking tools.

Its an essential tool for every online marketing business. It not only provides you in-depth insights related to your business but also prevents you from implementing something that might hinder your business.



Whitespark is a reliable citation services provider based in Canada. It has an in-house team of 50 website submission managers that can handle 60,000+ citation submissions every month.

It is one of the best tools to you if you are looking to increase your Local rankings. I use it for Local competitor analysis. It provides an

It provides an all-around package that includes building citations, tracking your rankings, and managing SEO.

Whitespark provides you the freedom to choose the websites you would like to submit the listing to. Further, it also guarantees that 70% of the listing submissions would go live in a month.

Over time, the application has been trusted by thousands of users for optimization of SEO rankings. Signing up for this tool is simple.

The best part about the Whitespark is that the 90% of listings data remains intact even when you stop using the service.



Detecting emerging trends in Search early has always been an exceptionally valuable skill to have. Until recently, it was reserved for those who knew how to analyze Google Trends data efficiently and with the necessary time at their hands.

By continually scraping Google Trends, TermChase.com uses this data with its in-house algorithm to make approximate predictions of a potential rise in popularity over the coming few weeks for any given keyword, indicated by their short-term score. Furthermore, with data ranging back to 2004, it also makes predictions of a keywords long-term popularity, indicated by their long-term rating.

With the addition of interest by country, marketers can use the short-term score to prepare content targeting the right audience for keywords before the masses catch on to its rising popularity. This gives you an edge over the competition by being first, thus getting citations from people who research and write about the topic later.

Using the long-term score, marketers can justify the investment in an exceptionally high-quality piece of content with confidence, knowing that the likelihood of it remaining trendy is high.


Linkio is a link building management platform that helps SEO teams use data to plan their strategy and provides workflow management for monthly activities.

Users can enter the brands they manage the system, import previous backlinks and Linkio provides a roadmap of what the next set of anchor text should be.

This roadmap can then be split up into monthly orders for the delivery team to work on. It provides an intuitive way for subject matter experts to plan out months worth of SEO and it allows project managers and junior members of a team an easy way to know exactly what needs to be done in the current period.


seomator audit

Seomator is the Online Audit Tool and website crawler to keep an eye on your sites overall health.

Seomator provides In-depth Technical Analysis and SEO On-Page Testing Tool for website optimization. It also a sales automation tool that can be implemented directly on a company’s website to automate and increase sales. White-label Reports deliver directly to customers and save hours of work with website audits and reporting to clients.

Bing Webmaster Tools


Bing Webmaster Tools is a must-have tool if you want to enhance the performance of your website on search engines, especially Bing. The Bing SEO tool provides you a free report on the type of people visiting your website along with their geographical location, preferences and other data which helps in proper data analysis.

Bing Webmaster Tools also has an SEO Analyzer which helps you identify the problems in your website, and provides suggestions on how to fix them. Its other features include Markup Validator and Keyword Research Tool which allow you to see the schema and the query volumes on your page or content.

Check My Links

This tool is an extension of Google Chrome. It helps you check and analyze the availability of internal and external links on your website. Further, it also determines whether the site has any broken links.

Check My Links is free and is of great help in building great links for your website. It is capable of checking multiple pages of your website at the same time without slowing down. The best part of Check My Links is that the tool not only looks for the links on a page but also highlights the valid links so that you know which one to use. Further, it effectively reconfigures broken links so that the website ranks well on the search results.

SEO Report Card

SEO Report Card gives a detailed overview of the performance of your websites in common search engines like Yahoo, Google, and Bing. It analyzes and provides reports on the content of the website and also provides strategies for improving on and off page SEO campaigns.

Primarily, SEO Report Cards provides necessary information regarding the condition of the website when it appears in search results. Further, it also provides high-level insight on the content available and offers on-site recommendations and the usual ranking factors.

Hubspot’s Website Grader

website grader tool

How Strong is Your Website?

Hubspot’s Website Grader is a free online tool which helps you understand the performance of your website. It compares and grades the website against several metrics like SEO, mobile readiness, security and general accessibility. The tool also investigates email marketing campaigns and the internal workings of the site. This automatically gives your website increased leverage regarding getting found online and ranking higher among search results.

Found’s SEO Audit Tool

Found’s Audit Tool is a free tool that checks the entire website and provides you with a precise overview of the useful areas of your website and the areas that need improvement. This allows you to find the problems and fix them accordingly with the help of the suggestions that are provided by Found’s Audit Tool. The audit looks at three aspects of a website. Firstly, it analyses some technical issues like XML sitemaps and domain canonicalization. Secondly, it checks the content for any problems that might arise with regards to the keywords found either on the page or on the meta-data and thirdly, the analyze all external links that are available.


Often there are many external links or backlinks available on your website that you want to remove. Remove’em is a tool that will allow you to control your backlink profile with unnatural backlink removal and clear all bad links that have accumulated over time. This helps you avoid any penalties that would have otherwise been charged. Using Remove’em will also help you recover any site, get penalties lifted and result into better traffic with happier clients. Remove’em finds out the bad links using an automated anchor text system and link feature analysis. Its complete removal solution includes outreach tracking, finding contacts and disavowing formation with third-party validation.

Varvy’s SEO Overview Tool

Varvy’s SEO Overview Tool analyzes and audits your website. The analysis is done against critical metrics like image SEO, social counts, the strength of the domain, available links, on page SEO, technical status and the loading time taken by the page. Varvy’s SEO Overview Tool is exceptionally efficient and prepares your website’s report in less than a minute, giving a detailed insight into how well your website is currently performing. This free tool also uses a system of symbols like green checks, yellow exclamation marks, and red Xs to highlight the issues depending on their severity.


spyfu website seo tool

In the fields of web designing and lead generation, Spyfu is one of the most resourceful tools. Spyfu provides you with a user-friendly dashboard that can be used to find out any information regarding your competitors, including their keywords, PPC, Google Adwords, and SEO strategies. This helps you to identify the mistakes of your opponents, and you can effectively avoid them and create a better platform. Further, the tool has an equally resourceful blog that provides detailed instructions on how to use the software. Spyfu’s Ad History gives very useful statistics regarding how many times a particular keyword has been used in a domain, and it also includes other features like SpyfuKombat, Spyfu Domain History, and Spyfu Classic.

Link Research Tools

Link Research Tools is an internet marketing toolset that provides link protection and optimizes your website. The salient features include Link Juice Thief, Missing Links, Strongest Sub Pages, Contact Finder, Link Juice Recovery and SERP Research. The Link Juice Thief allows you to check all links gained by your competitors. The Missing Links Tool compares the backlink of your competitors with your website and reports the links that are missing. Using the Strongest Sub Pages, you can search for the most powerful page or subpage available in the domain and get a link from it.

W3C Validator

Based on parsers like SGML and XML, W3C Validator is a markup validation service. It checks documents for markup validation on HTML, XHTML, SMIL, and MathML. It is always wise to ensure that your website is W3C compliant as this validation will help in determining the development of the website and will allow you to figure what aspects need to be fixed. W3C Validator will check for all the small errors in coding that might lead to slow site speed, and you can easily get rid of them. Though coding is not required for ranking, if the speed decreases, your website is bound to slip down.

Google Mobile-Friendly Test

A large number of internet users use internet on mobiles instead of laptops or desktops. Therefore, it is necessary that your website is mobile friendly to ensure good inflow of organic search traffic.  It helps you find out how the website appears to Google when opened on mobile devices. It also provides a deeper insight into the possible mobile usability problems faced by the site including smaller font size or the use of flash. Above all, it is easy to use. All you need to do is enter the URL you want to test, and it will provide an in-depth report once done.

 Http Status

HTTP Status Code Checker is an essential SEO tool which lets you check the status code, redirect location and response headers of an HTTP connection.  HTTP status might reveal appreciable information about the performance of a website. There are various common HTTP codes. For example, a 302 indicates redirection of a website to a new link, but it causes a lot of damage to the traffic. Instead, if HTTP 301 is used, then most of the link value gets converted to the new page. Similarly, HTTP 404 may not affect directly but has significant negative side effects which can be fixed by making a custom made 404 page. This is how this tool helps you in fixing the codes so that the site can begin to perform better in the search engine results.

Instant Eye-tracking

Instant Eye Tracking Predictions is a fantastic product which helps you enhance your websites by making them user-friendly and increasing their profitability. The tool helps you in analyzing web pages from the user’s point of view. It provides more profound insights on how users browse through the websites and what kind online behavior they have.


hotjar heatmap program

Hotjar is a powerful all-in-one analytics and feedback tool which gives an all-around review of websites and mobile sites. It helps your track an all-around online behavior pattern of visitors by learning where they click, how much they linger on each page and their scrolling patterns. Hotjar has an amazing list of features including Heatmap, Recordings and Surveys give in-depth tracking and analysis of visitors’ behavior, thus providing insight on how to charter ways to improve traffic flow.

Thinkwithgoogle – Testmysite

Test My Site is an ideal to get an overall measure of the site’s performance both on the desktop and mobile devices. The tool provides recommendations and suggestions and helps you in fixing the loopholes in the website if any. It is straightforward to use as just by typing the website address; a detailed report can be acquired.


Siteliner is one of my favorite SEO tools because it helps me in finding key duplicate content issues on a site.

This free tool provides results for the whole site as well as each page of the website in the form of a detailed report which includes page power, duplicate content, broken links, skipped pages, related domains and the likes. It’s a free and useful to help you evaluate your entire website and the pages to make changes that will improve inflow of traffic.

Google Rank Checker

Google Rank Checker is a must for every website if you want it to perform well in search engines. The tool helps you in identifying the rank of your website for a particular keyword. Thus, it helps you in the identification of the right keywords to be targeted. Search engine optimization works best when the right keywords and content are understood which can be achieved.

Open Link Profiler

Backlinks can make or break your site’s reputation online. Undoubtedly, quality backlinks from well-reputed websites can boost your site’s ranking on search engine result pages drastically. Well, on the other hand, subpar backlinks from spammy websites can interfere with the authority of your website. This is perhaps why the timely monitoring of backlinks is necessary. Open Link Profiler comes to your rescue in such a scenario and helps you in checking the backlinks for your website for free. All you need to do is enter a domain name in the search box given on the website and click on Get Backlinks Data. This would provide you with the immediate link analysis of your site.


Hootsuite is the leading social media management tool which keeps all your social media updates at one place. The tool allows you to manage all your social media channels under a single roof with its intuitive interface. Also, you can automate and schedule all your social media campaigns effectively. Further, the tool allows you to measure your ROI by providing real-time analytics and reports. All these features make Hootsuite a must-have in every marketing expert’s arsenal.


Buffer is an intuitive social media management platform that saves your time by managing your social media effectively. The tool helps you in scheduling posts, tracking the performance of your posts and further helps you maintain a range of accounts in a central location.

Additionally, the tool also allows you to customize your posts for each social media network. The best part is its ability to share posts to multiple social media profile without asking you to switch the platform.

What more can one ask for?

Barracuda Penguin

Google’s algorithm changes can take a toll on your website without you even know. It updates daily,  and whenever major updates are rolled out, various websites get hit. While some sites show a significant improvement in their rankings, other websites get hit drastically. This is where Barracuda comes to your rescue. Released by a London based security company,  it lets you know how your website is impacted by the algorithm changes if any.

Beam Us Up

Beam Us Up is crawling software that every SEO expert needs to have. It crawls your website in no time and brings onto table an in-depth analysis of your site, with clearly indicated errors. It lets you know if you have any missing titles or short descriptions. Further, it even brings duplicate content to your notice. In a nutshell, this is a perfect match if you are looking to have an in-depth audit of your website.

Google Similar Pages

Google Similar Pages is a fantastic extension that lets you find websites and web pages similar to the current browsing page. This helps you in finding more information related to a certain topic on the go without any hassles.

Google Data Studio

google data studio

If you have always faced troubles in understanding and deciphering analytics data, Google Data Studio is for you. It is easy to use tool which can help you in converting challenging to understand analytics data into easy to understand reports. The reports so generated are not only easy to read, but you can even share them with your clients in the form of charts, bar graphs and so on.

The best part of Data Studio is its ability to pull in any type of data apart from just Google Analytics data. You can even employ it to pull Facebook data – all you need to do is enter it into a Google Sheet.

In Closing…

Running a profitable website is a hard job which requires a lot of planning, analysis, and information. The success of your website is heavily dependent on how you optimize your site as per the search engines. Use the above-mentioned tools along with well-researched and engaging content to crawl up the SERP rankings.

However, if online marketing doesn’t look like your cup of tea, it is highly recommended to hire the services of a search engine optimization expert.  An expert can help you with:

  • Optimizing your website and the web page to rank higher in the search results
  • Improving the traffic to your site
  • Test and experiment with various search engine optimization techniques and the layout of the website to improve traffic and conversion
  • Have in-depth knowledge of the keywords and trends that will influence the popularity of the company.

Now that you have the Best SEO tool Reviews, what?

Hiring an SEO expert can do wonders for your business. It can significantly help you optimize your website and improve its ranking in the search results. And we all know the importance of rank when it comes driving new customers.

Which tools do you use? Do let us know in the comments and please SHARE this post using the buttons below.

Do let us know in the comments and please SHARE this post using the buttons below.