53 Best SEO Tools You Should Be Using In 2017

Thankfully, there are a number of SEO tools and resources that can be used to ensure that your website is optimized for the search engines. But, which SEO tool is the best, which tool deserves a try and which tool should be skipped?

I got you covered! Here is my list of the 53 best SEO tools that you should be using in 2017.  I have done the heavy lifting for you by compiling a list of recommended, tried and trusted SEO tools. Rest assured, you can rely on them for their outstanding results as I use them daily for my client’s at SEO Expert Brad.

Want your SEO tool featured here? Contact me.

Let’s get started.

  1. Google Analytics

one of the best seo tools

I would recommend Google analytics as the most important SEO tool that you could use for optimization. It is a Google web analytics tool which helps track and report traffic to a website. Due to its good performance, it is the most widely used analytics tool. It provides high quality and detailed data about different websites like no other tool.

For the casual user, Google Analytics shows high-level data while a more in-depth data is given in the report set. Using techniques like funnel visualization, the tool identifies the pages that perform poorly. It analyzes where the visitors come from and how long they stay on the pages. It’s advanced features like e-commerce reporting help you your track sales and the overall performance. It shows metrics like revenue and the transactions of the site as well. I would suggest you have to get your hands on Google Analytics and believe me; it is easy to use.

  1. Keyword Planner

google keyword planner

The introduction of Keyword Planner recently has resulted in a structured workflow as it combines the features of the two keyword tools – AdWords Traffic Estimator and Google Keyword Tool. This new tool is an advanced version of both these tools and is very beneficial for the advertisers. Keyword Planner enables you to easily create ad campaigns and ad groups. Check out this google keyword planner tutorial.

You can access Keyword Planner by logging into AdWords. This is a more specific tool that lets you do specific tasks. The first step is to decide how you want to create your ad groups and ad campaigns. You have three options to choose from:

  • Search for Keyword and Ad Group Ideas

When you search for keyword and ad group ideas, AdWords provides an option for researching and picking keywords to add to the account. You can filter out the keywords that are not relevant to your business. You can make your keyword plan to save the keywords you consider are important. ‘Your Plan’ is a temporary storage area which saves the keywords you think are good.

Once you have added all the necessary keywords, you may click on the Get Estimates and Review Plan button. As the keyword volume is based on your location, bid and the likes, you need to provide some information to customize your estimates. For this, you need to provide a bid and a daily budget for the Keyword Planner to generate daily estimates for Average Ad Position, Clicks, Costs and Impressions. When this is done, download the keyword plan in any format.

  • Enter or upload keywords to get Estimates

Another idea to use the Keyword Planner is to upload your keyword list if you have good keywords with you. The rest of the process is the same as above after you press the Get Estimates button. The only difference is that you have your keyword list instead of the keywords suggested by the tool.

  • Multiply keyword lists to get Estimates

A third option is to multiply the keyword list to different keyword permutations. You can have a maximum of three lists to mash up. The difference here is that you will get a keyword list based on the three lists you provided. I find the keyword list generator very useful for research.

  1. MozBar

mozbar

In my view, MozBar is one tool you cannot optimize your website for SEO without. It is a web browser extension which can be used in Google Chrome and Mozilla Firefox. It is helpful in providing the metrics about the websites you visit so that the search engine optimization becomes easier.

MozBar is accessed using a toolbar even though it can be integrated into search engine result pages. It provides a lot of crucial information related to SEO like alt text, meta tag, title tag, contents of the web page and the likes.

When you click on the MozBar that is visible on the browser toolbar, you get a report of the website you are currently visiting. The toolbar has three categories of data:

  • Page elements

This tab helps inspect the HTML elements that are important for SEO. You don’t have to search for each element as everything is clearly given in this tab. Just click on it and you can view it formatted. The data displayed here includes URL, page title, meta description, meta keywords, H1s and the likes.

  • Page attributes

This tab shows the technical characteristics of the web pages. The elements included here have an influence on the efforts you make to optimize the page. These affect the performance and indexing status of the page. The elements include meta robots, Rel= “canonical,” page load time and Google cache URL among many others.

  • Link Data

Link Data tab provides the link metrics on an URL, domain and subdomain level for the page which is being analyzed. The metrics displayed includes Page Authority, MozRank, MozTrust, Total Links, etc. This help understands the strength of the competitor’s web pages. You can also find out if there are backlink opportunities for your website that are valuable.

  1. SEOWorkers Analysis Tool

seoworkers tool

This is my personal favorite tool which reduces the time taken to analyze a web page as it provides a lot of background information. All you have to do is type in an URL in the textbox given in the tool and wait for it to generate a report of the site. You could do this for any site including yours. You will get a detailed report within a short time. The report generated has the following sections.

  • HTTP Headers check
  • Meta tags analysis
  • Keywords relevancy
  • The page displayed within search engine results
  • URLs found in the page
  • Keywords found in the anchor tags
  • Keywords found in the image ‘alt’ attribute text
  • Heading and Phrase Elements

 

Its SEOWorkers Analysis tool is a unique feature. Along with giving you a report on the SEO data, it teaches you more about search engine optimization. With each of the above section analyzed, a detailed discussion and often a video is included. Also, the tool does keyword analysis too. It provides head terms or single keywords and key phrases that contain two, three or four words, also called longtail keywords.

Thus, the tool provides some additional information which could be useful to you. Although it gives a lot of information at one go, you can choose what you need wisely.

  1. Woorank

woorank

Woorank is like any other tool but, gives you a deeper idea about some important things. The tool analyzes any website and provides a report within seconds. It displays useful geodata including traffic rank, AdWords Traffic, and Visitors Localization.

Another section is the social shareability. No other tool gives this information at a single place. It tells you the performance of your website in the social networks and stuff like how much likes and shares you got. The next section is the mobile section which provides details on mobile rendering like the time taken by your site to load on a mobile phone.

Woorank helps in digital marketing with the following three steps.

  • Instant Website Audit

This lets you improve the technical and on page SEO along with mobile friendliness. It will help you understand how to optimize your web pages to get better search ranking:

  • On page and technical SEO
  • Usability and mobile friendliness
  • Marketing Checklist
  • Backlinks and social media
  • Site technologies and performance
  • Keyword Tool

You can use the Woorank keyword tool for keyword research.

  • Weekly ranking changes
  • Keyword performance
  • Historical rankings
  • Competitor keyword rankings
  • Monthly search volume
  • SEO monitoring

This lets you view the following information.

  • Keyword position changes
  • Your site’s most popular landing pages
  • You top search queries
  • Website uptime monitoring and notifications
  • Weekly and monthly changes in visitors

Woorank is popular due to its interface, ease of use and the amount of data it displays to help in SEO. It is an SEO ranking software you should check out for sure.

  1. QuickSprout.com

quicksprout

This is a simple tool which has an interesting visual layout with all the crucial information laid out for you to see. While you can analyze your website, you can also find out how your competitors are performing. The best thing that I love about this tool is that the report generated gives a side-by-side comparison of the information of your site as well as the competitors’.

Also, Quick Sprout tells you what changes you need to make to gain more traffic for your website. It also guides on how to bring about these changes. Thus, the tool mainly helps you in boosting the website traffic. Quick Sprout works in the following ways.

  • Analyzes the traffic to your website by connecting to your Google Analytics account.
  • Sends alerts about improvements on the website you should make. These alerts are easy for you to understand and implement.
  • Helps you grow and get closer to your customers by building good traffic. This way, you get a clear understanding of customer needs.
  1. Google Webmaster Tools

Google Webmaster Tools

Google Webmaster Tools or GWT enables Google to communicate with the webmasters. It alerts you about the issues of your site and even detects it if your site has been infected with malware. In my view, this is a must-use tool for every SEO expert.

The tool works by verifying that you are an authorized member of the site. You can verify using any of the five methods – the HTML file upload, HTML tag, domain name provider, Google Analytics or Google Tag Manager. After verification, you can log in and access the data about your site.

Tasks done by the tool includes:

  • Checks for potentials issues of your site
  • Analyzes your search traffic and lets you know how the users rate your site
  • Makes site optimizations so that it becomes visible to search engines

 

GWT has an easy-to-use dashboard which displays the information about your site and the new messages from Google. Crawl errors show the errors which prevented Google from accessing pages of your site. You can identify if Google has issues indexing any of your pages. Thus, you can identify and fix these errors.

Detailed information is then given to search queries. This is about how people do the searching and what keywords are used to search. The next section is the sitemaps. It maps out the pages that you want Google to index. You can also specify the pages which you do not want Google to find like the login page, RSS feeds or pages that contain important data that are not for the visitors.

A simple way to improve the rankings on Google is to have more sites link to your site. If your website content is pretty good and provides valuable information to the customers, this happens naturally. To keep a watch on the growth of the links, monitor this area in the GWT.

You can also monitor which pages are preferred most by people for linking. If you want more sites to link to your site, start writing link bait articles that can be submitted through the web.

Link bait is the content relevant to your site which grabs attention and persuades the visitors to create hyperlinks to your site. It is possible to create a lot of links to your site if you can appear on the homepages of individual sites.

Likewise, there are a lot of sections in the dashboard which provides information about your site and the related issues. The tool also guides you to fix the errors so that all of your required pages are indexed thus appearing in the search engine result pages.

  1. Xenu

Xenu might be the ugliest SEO tool on the planet, but it is also damn useful. Xenu’s Link Sleuth can be used to crawl entire sites, create a sitemap and find broken among many more reasons. It is a free tool that can be of great help when it comes to improving your SEO.

The Link crawling part of the tool is incredibly detailed in its presentation, making it ideal for any SEO specialist. It also has a host of other functions. It can be used to crawl your site into a Microsoft Excel file. You can also the tool to analyze the information about the site’s architecture. You can get a great deal of data and information with this tool which can be useful in helping improve your SEO. Xenu can even help you find any 302 redirects on your site.

  1. Wordtracker

Wordtracker is a powerful keyword research tool that I often rely upon. It comes with its internal index of keywords. This means that it can help you come across long tail keywords that are not shown in the GKP. It can also provide you excellent first-page competition data. The “Search for this keyword” option allows you to find long tail variations of any given keyword. You can repeat this process till you find the long tail keyword that you need.

You can get a free trial version of the tool on their official website. It can also provide you with new and profitable market niche. The tool comes with world class support and free training. This tool has helped me save a lot of time and also helped me improve my search engine ranking.

  1. Ahrefs

Ahrefs has a lot of features that make it an indispensable tool for all SEO specialists. It is the best link analysis tool available in the market by a long shot. Ahrefs has a daily updated index of over a trillion links. It also provides you with a helpful anchor text distribution charts. It also has an extensive index of relevant keyword suggestion which can help you make an educated decision when it comes to keyword targeting.

It is one of those tools that I cannot go one day without using as it lets me have a complete overview of pages, website, and links. The tool is mostly paid, but they also provide a bit of free data if you want to try it out before you buy the tool. You can get more information from their official website.

  1. Buzzstream

The Buzzstream tool suite is a great tool that can help in link building, tool suites and emailing. Buzzstream can help turn the messy job of email outreach and link building into an easy and more organized task. They also have a new prospective and email finding feature.

Even though the tool is more of an outreach platform, it also has a large deal of link building tools. The tool can discover contact information, social profiles and site metrics for your use. It also makes it easy for you prioritize your contact based on importance and influence. The Buzzstream automatically saves your emails and tweets, which makes sure that I never lose track of a conversation. You can also use the tool to set reminders for follow-up.

  1. Buzzsumo

Buzzsumo is a tool that all SEO specialists must have. The tool makes finding good content an easy and effortless task. The “view sharer” feature allows you to see how many people share your content through Twitter. The “BuzzSumo Alerts” can be used to tell you when a particular keyword or phrase gets mentioned anywhere on the web. This can be a great tool when it comes to keeping track of keywords and your competition.

Good quality content can go a long way in improving your SEO’s image and outreach. I always prefer quality over quantity when it comes to the content on my website, and this tool allows me to keep track of what I share and what I should be sharing.

  1. Authority Labs

Authority Labs is a great tool when it comes to providing accurate and reliable search engine ranking and insights and research on keywords. There are many plans based on your requirements with the cheapest plan tracking 250 keywords. This will be more than what will be required for most businesses. Authority Labs can also be used to track Google local maps results. The tool allows you to share your reporting with all the members of your team, without the need for any downloads or contracts.

You can also get a 30-day free trial before you buy the tool if you want to check what you are investing in. The tool also provides for global tracking as you can add pages or domains that you want to track from any country and language which is supported by Yahoo!, Google and Bing.

  1. Majestic

The Majestic SEO is a great tool for link research, competitive intelligence and link building. It has a huge and regularly updated index of links which makes sure you don’t miss out on anything. It also has a few helpful propriety metrics like the “Citation Flow” and the “Trust Flow.” These can help you see if the link from the site that you want is spammy or authoritative.

The “Clique Hunter” can help you see the sites that tend to link with your competition.  You can use this tool to find the various “cliques” that a site belongs to by simply popping on the site. This is an awesome way for discovering new link building opportunities. It has a great crawling technology which combines itself with various other options for link research, making it a tool that I adore and greatly depend on.

  1. Deepcrawl

Deepcrawl is a tool that lives up to its name when it comes to crawling websites. It can scan the whole of your website and help you get a comprehensive report that lists out different information, like how many H1 tags you have on each page, broken internal links, external broken links and non-indexed pages among others.

It can even tell you if you if your Twitter card description is a tad bit long. It can be used to distinguish different URLs based on their characteristics. It also has many other functions which make it an indispensable tool in my SEO arsenal. You can use it to identify high performing pages on your site and find out how your architecture can support it better. I also use this tool to identify pages which have very low content to make sure that my site’s ranking is not affected.

  1. Google Pagespeed Insights

If you are like me, then you want your pages to load faster and without any issue. It is a well-known fact that Google uses the loading speed of the website when it comes to ranking them for in search engine. This tool from Google lets you see if your site is as slow as a snail or as fast as lightening. And in this business, that can mean the difference between the best and the rest.

Just enter the website URL, and the tool will test the loading time and other performance aspects of the website for both website and desktop use. It also identifies opportunities for the website to improve and even acknowledges all the things that you have done well.

The results provided for mobile application also come with a user experience score, which grades your website in areas like its font size and others. If you do not want to use this tool, then you can use any of the other alternative tools that work similar to this app. These include Pingdom, WebpageTest, and GTmetrix to name a few.

  1. Google.com in an Incognito Window

We all have used the Incognito window option in the Google Chrome web application. But did you know this can also be used as a tool to improve your SEO? When you use the Google Chrome’s Incognito mode, it removes all traces of your browsing activity, including cookies and searches history, making you a ghost. When you search Google.com in the incognito window, it will bring up the all familiar list of auto fill option. Many of these can help you in your keyword research.

Going incognito mode in the web browser ensures that any customized search data that Google stores when you sign in is left out. Going incognito mode can be helpful to see where you truly rank on the result page when searched for a specified term. I regularly use this method to check the condition of my website and also to make sure that I don’t get left behind in the race for the top spot. It also gives you a list of keywords that you can work with to improve the popularity of your website.

  1. SERPs Rank Checker

The SERPs Rank checker is a tool that I regularly use to check where my site ranks when it comes to certain terms. You can run the SERPs Rank Checker in either of 2 ways. You can input the keyword and your website and see where you land in the results or you can leave the website field of the tool free to view the top to bottom list of the results for the given keyword.

The tool is greatly helpful when it comes to tracking and analyzing website traffic and the marketing achievements of your website. You and your clients can use the tool to access the keyword ranking from any device that has access to the internet. The result page would show where your website ranks in the search engine for the particular term.

  1. XML Sitemaps

A sitemap is always a good tool that can help the visitors to easily navigate your website. The Google XML Sitemap is a WordPress plugin that can be used to create an SEO friendly sitemap for your app automatically.

To create a sitemap for your website using the XML Sitemap, simply enter the URL of your site along with a few other optional parameters into the XML Sitemap and it will directly create a sitemap for your website which can be uploaded to the Google Webmaster Tools. But if you are already using the Yoast SEO plugin, then you don’t need to use the XML Sitemap as the Yoast plugin does the very same thing.

To use the XML sitemaps: https://wordpress.org/plugins/google-sitemap-generator/

  1. Browseo

Search engines see your website a lot differently than how we see it. Browseo is an app that can help you see your website the way the search engines see it. When you use this tool and enter the details of your site, the tool will strip out everything in the website till only the guts of the website remain. This is the way that search engine sees your website.

This style of seeing your site can help you get more understanding and information about your website and also allows you to see the hierarchy that you have given to the different elements. With this information, you can improve your website and how it appeals to the audience. You will also be able to spot certain things in your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and ranking of your website.

You will also be able to spot certain things in your site that are not readily visible in the original view. This can be of great help if you want to improve the overall appearance and ranking of your website.

  1. Searchmetrics Website Analyzer

The Searchmetrics Website Analyzer is a performance dashboard that helps me with my search and social rankings. The free version of the Searchmetrics Website Analyzer helps you get the taste of the rank of your website when it comes to search and social performance. Along with this, it also provides you with a preview of the top terms. But if you are want to invest in an excellent tool; like I like to do, I suggest that you buy the full, paid version.

Along with this, it also provides you with a preview of the top terms. But if you are want to invest in an excellent tool; like I like to do, I suggest that you buy the full, paid version.

  1. Copyscape

Copyscape is a tool that I am pretty sure we all have heard about or used at least once in our life. Google has some pretty strict terms and regulation when it comes to copied content. Many people use copied content from other sources to improve the traffic to their website. If Google finds that similar or same text in two different URLs, then it can negatively affect your ranking or outright ban your website. Therefore, it is important to make sure that you do not have any copied content in them.

Copyscape is a great tool when it comes to making sure that there is no copied content in your website. It can help you detect and find out the exact instances where there is duplicate content on your site. There are both free and paid versions of the tool which you can choose depending on your needs and requirement.

When you use any service like Copyscape, you are using Google, Bing or other search engines to search for similar websites and content. There are other tools available online including SiteLiner and Screaming Frog. I like to use Copyscape as it is better than the others in the market.

23. Robots.txt Generator

The Robots.txt Generator is easy to use tool that helps you create a proper Robot.txt directive for your site. The Robot.txt file helps your web robots know what to do with a website’s page. If you disallow a page in the robot.txt, then the robot is being told to completely skip the over the said web pages. These robot.txt files help you ensure that Google and other search engine are crawling and properly indexing your web page. But there are some exceptions to this case as there are cases where a robot.txt might be ignored, mostly due to malware robots that are on the lookout for security issues.

24. Bitly

Most people use Bitly for the process of URL shortening. But the real power of this tool or platform is when you use it for analytic capabilities. I mostly use the tool for its analytic function than for its URL shortening. Don’t get me wrong; the URL shortening is an important bonus.

Bitly is a 301 redirect and Google has no problems with 301 redirects. There is no loss of value when you use this service.

25. Boomerang

Boomerang is an app that helps you improve your email and productivity. The Boomerang tool allows you to follow up on any emails, even the ones that you forgot. It is a great tool when it comes to link building or any time when you have to send a lot of emails.

  1. Raven Tools

 

The site auditor by the Raven tools is an incredibly good tool when it comes to improving your SEO. It is a great tool for website analysis and can give you different ideas to improve your website. It allows you to find issues that might be preventing your website from achieving what it is supposed to be doing. It is available for both mobile and desktop version. The SEO audit tool allows you to find the issues that might be affecting your website in their order of impact. This allows you to focus on the most important part of the website.

The site auditor allows you to stay on top of your business in a field which is never static. I use the tool on a weekly basis to make sure that my SEO is working as well as it is supposed to be. Site Auditor can be set to send you a notification whenever a new issue or problem that needs to be improved. Another added benefit of using this tool is that it is compatible with almost all platforms and devices.

  1. SECock Pit

SECock Pit is a great tool when it comes to keyword research and analysis. The tool has helped me save hours on keyword research. It has the enormous processing power and runs in the cloud. It can return up to 200 fully processed and analyzed keywords every minute.

SECockpit works at full capacity, irrespective of your internet condition. The tool can help you keep your SEO on track. It provides you access to a wide range of SEO data. It can help you find the most suitable and valuable keyword for your SEO website in just a matter of seconds. The tool provides you with an enormous amount of opportunity to improve your SEO website. It provides you with keyword variations and much more. There is a broad range of packages available based on your needs and requirement.  It is a great tool that all SEO specialists must have in their arsenal.

  1. Ontolo

Ontolo is my tool of choice when it comes to link building. It is designed to help you find prospective links based on topics, link types and phases of your choosing. It gets prospects from search results, filters, analyzes and places the results in a customized database. The tool helps you find sites that you contact for getting links.

You can customize the type of sites that you get by configuring the tool and the keyword that is provided. There are a number of attractive pricing options for choosing from and comes with a 14-day free trial if you want to check out what you are buying. The competitor tool can be used to scour backlinks for the site you are monitoring. The Ontolo too can be a bit of problem to use to inexperienced and amateur users. But if you get past the learning curve, it can be a rewarding addition to your arsenal of tools to providing you a great deal of data.

  1. Ranktrackr

RankTrackr is an excellent SEO analysis tool to have in your arsenal if you are serious about your business. It is a high accuracy program that can be used to track the popularity and ranking of your website for relative keywords of your choosing. It can be used to get updates on your website’s popularity over the time and also provides you with a historical analysis of how your website has done.

You can also use the tool to compare your rank with that of your competitor which can help you make better strategies and plans for the future. The RankTrackr uses a method that is proven to be more accurate than the other rank comparing tools in the market. You can also the filter keyword option to filter your information flow. When it comes to SEOs, the goal is to rank the highest, and this tool allows me to keep an eye on my rank and make steps to improve it.

  1. Klipfolio

The Klipfolio tool is a highly useful tool which is designed to help in many aspects of your business, like emails, digital and social media marketing among others. It is also a great search engine optimization tool and is an SEO traffic key performance indicator by the name of Alexa. It is a great tool for monitoring the traffic that your website receives organically and by means of ads. Alexa is a great tool that can work wonders in conjugation with other tools. Pairing Alexa with other major and powerful apps in the market can help identify benchmarks and trends in the business. The Alexa dashboard is also extremely customizable, making sure that it works wonders for you no matter the needs and requirements.

  1. Hootsuite

Hootsuite is a great tool that can help improve the ranking and popularity of your SEO by monitoring the social media interaction between you and your customer. Even though social media is not the first thing that comes to your mind when talking of SEOs, it remains a fact that the social media plays an important part of SEO building. The tool can be used to monitor various aspects of the social media and make plans to improve your website.

It allows you to listen directly to your customers about their likes and dislikes and use it to improve the relation with your customer. You can use the tool to find the number of times your website has been mentioned on the sites like Facebook and Twitter. It comes with a meter that decides how the people are reacting to you and your business. If that is not a measure how good your company is, nothing else. Having the most information about your customers and their needs is extremely important for maximizing profit, and this tool can help you significantly when it come it.

  1. Wayback Machine

The Wayback Machine a great tool if you are looking for a complete historical archive on the internet. It allows you to find out how a website used to look like in a previous version. It is a great tool if you want to investigate the reason of some traffic changes after you have updated your website and you do not have any backup available. It is one of the coolest tools that I use on a regular basis to monitor and improve my website. Even though the tool is not meant for SEOs, it can still be helpful in gathering valuable information about your website and what drives traffic into it.

  1. Keywordtool.io

The Keywordtool.io is a great tool for finding our long tail keywords that are left out by the Google Keyword Planner due to relative lesser usage. It is a freemium tool that is extremely suitable for you if you are looking for a quick and simple way to obtain a lot of keyword ideas. Another unique aspect of the Keywordtool.io is that you can utilize it for keywords from Google, Bing, Amazon, YouTube and the App store. Keywords are always the soul of your SEO and this tool has helped me get some superb and profitable keywords over the years.

  1. Google Trends

Google has a wide range of tools that can help you improve your SEO. The Google Trends is a tool that if you use wisely, can help you predict the trends and tactics of your opponent. Knowing how the market will turn out can be a great advantage in this business. The Google Trends can be used to see the change in the search volume when it comes to different topics, keywords, entities and search term. This tool has helped me stay one step ahead of my competition and to improve my business. The topic that is trending on the Internet changes on a daily basis and this tool can help you predict the next trending topic and act according to it.

  1. GTmetrix

We all know that Google uses the loading speed of your website to decide your ranking. It is also an important factor that decides whether your customer stays with your website. Most people leave the website after a few seconds if the site is slow to load. GTMetrix is my tool of choice when it comes to measuring the speed and performance of your website. This helps me to improve my website for the future. It is easy to use and extremely user-friendly, and also thorough in its execution.

  1. Google Search Console

Another great tool from Google, the Google Search Console is a must-have tool in our entire SEO tool arsenal. It helps you visualize how your site will appear when someone searches for it and will teach you on how to influence different appearance elements. I also use it to find any crawling errors and, HTML improvement suggestions and other features as well. It is a tool that an SEO specialist must know how to use and use at regular intervals.

  1. Trendspottr

Like we have talked about earlier, being able to predict the future trends and making plans accordingly is an important skill that you should have if you plan to get beat your competitor. Trendspottr is a great tool that can help you in this aspect as it can help you find what is trending on Twitter and help you make plans accordingly. So if you are looking for the next hot topic that will start trending, my advice for you guys is to use Trendspottr. Being able to predict the change in trends can decide if you make the maximum impact in your field. You can get the tool from the tools official website: https://trendspottr.com/welcome

  1. SEOptimer

If what you are looking for is a tool that can allow you to have a quick and dirty look at the on-page SEO of your website, then SEOptimer is the tool for you. It is a great tool that has a wide range of applications in the hands of the skilled and experienced. And the best part is that it is free. It is one of the best free SEO tools on the market.

This tool allows you to check or analyze your page for any problems or issues, including missing images, alt text and broken links which might be holding you back and make repairs. You can get the SEOptimer from their official website:  http://www.seoptimer.com/

  1. Keys4up

Did you know that adding LSI keywords to your content can greatly help improve your ranking? But the question that remains in everyone’s mind is which all LSI keywords to use in your content. And unlike the other keyword suggestion tools available in the market that can only give you variations of the word you put into them, this tool can understand the meaning of the words you provide and can provide better data than its counterparts.

The best thing about this tool is that it is entirely free of cost, making it something that is available to everyone for use.

  1. Redirect Path

Redirect Path is a great tool that all SEO specialists must use to get the most from their website. It is a free Google Chrome extension that enables you to find HTTP heads and redirect errors. This allows me to spend more time fixing the issues than looking for them.

This tool is useful because it flags 301, 302, 404 and 500 HTTP status codes as well as client side redirects like JavaScript redirects and Meta redirects and brings the potential issues that might have otherwise escaped detection into our attention immediately.

Not only you can use the plugins to display the HTTP headers, such as cache headers and server type, it also allows you to get the server IP address with just the click of a button. It is a tool that deserves appreciation when it comes to SEO optimization.

  1. Structured Data Testing Tool (SDTT)

The Structured Data Testing Tool or the SDTT is a great tool that allows you have an X-ray vision of your website. This tool from Google allows you to examine the on-page schema code and test schema markups in an easy and efficient way. Getting the on-schema code for a website can give you a large amount of data or information on the page.

And I do not have to tell you about the importance of having the proper information in this business. The tool is also extremely user-friendly and easy to use. All you need is the markup or the URL of the website, and you are ready to go.

You can use this tool to gain information about structured data of a website and to get rich snippets on a page, irrespective of whether the web page is online, behind a password protected page or on an intranet. You can use this tool to test microdata, Schema, and JSON-LD data, making it and indispensable tool in the arsenal of any SEO specialist. You can also use this tool to view your structured plan for your website.

  1. Web Developer Toolbar

The web developer toolbar is an easy and efficient Toolbar that is not only useful for an SEO specialist but all kind of websites and web content developers. This tool allows you to find or disable data from the CSS, JavaScript, cookies, images and other places. It can also be used to display link details and other data or information that can be helpful for improving your website.

Another important benefit of the Web Developer Toolbar is its keyboard shortcut options. The keyboard shortcut option allows you to easily choose any of the features of the tool with just the press of a button. This helps improve the speed and efficiency of the user. The Web Developer Toolbar is a plugin that has a large number of applications when used by an experienced and skilled user and can be used to get a large amount of data about a website.

  1. Builtwith

Builtwith is a tool that does everything that it promises and much more. It is an indispensable tool that allows you to see the technology used when building the website page. It can also be used to find about the built of your site, the tools used and analytics which is implemented and much more.

This is one tool that you must have and learn if you are planning to do SEO client work. You can use their database of 19,446 web technologies and a quarter billion website for lead generation and improve the traffic to your web page. Having an idea of the data or the building of the site is a great tool when it comes to developing and optimizing your website to run quickly and efficiently.

  1. Google Consumer Surveys

Google sure has a wide range of tools and plugins that can be used to get a great deal of data or information from your website. The audience is the key that decides whether the website is a success or not.  Surveys are always a great way of getting to know your audience and listening to their needs and problems. But these surveys can cost a lot of money to be done efficiently.

The Google Consumer Surveys has a free feature that helps you get a measure of consumer satisfaction and opinions. There is both a free and paid option of this app, which you can choose based on your needs. The free sample of the tool can only be used to ask four default questions, but even this can still be of great help when it comes to gaining information about how the users felt about your website and their experience while using it.

Getting data directly from the user about their experience on the website is an important tool as it enables you to make changes and helps you correct any issues to improve the experience.

  1. Content Experiments

The Content Experiments is another tool from Google that has a wide range of applications when it comes to improving your SEO. It is now the part of the Google Analytics rather than a stand-alone tool or app. Even with all the changes that it has gone through, it remains as a free and efficient way of testing and optimizing your website.

The Content Experiments works in conjugation with the plans you have made with Google Analytics and allows you to create different versions of your site to show your users. This allows you to test out layouts, headlines, color combinations, content and all the other features of creating a perfect website.

With the growing importance of conversion rate optimization in digital marketing, the tool allows you to make and test change to your website. It can help you get actionable results while you monitor and make investments on agencies and tools to improve your website.

  1. Google Places for Business

It is always important to leave your mark on the map. This is particularly the case when it comes to business. Having a listing in the Google Map can do great wonders to your popularity and the traffic you receive. The Google Places for Business is a tool that can be used to control the listing of businesses that appears in the Google Maps.

The tool has a superior interface and is easy to use, making it one of my favorite tools to work with when it comes to managing your Google Map listing. You can use the Google Places for business with the Google+ Local to get the maximum result.

  1. Google Alerts

Google Alerts is a great tool that is not just relevant to use for SEOs, but also for website building and optimization. Even though its reliability has come under question in the recent times, it remains as one of the most important tools in the hands of experienced marketers and content creators.

You can use the tool to keep track of any topic of your choice and receive regular notifications from Google on the latest updates to the index. The most common use of the tool remains to find non-linking citations of your brand and to keep track of the latest updates and news from a topic or company of your choosing. One of the biggest advantages of Google Alerts is the option to have it in the form of RSS feeds, which makes it perfect for combining with other resources and keeping track of multiple alerts.

  1. XML Google Sitemap Generator

A sitemap is a great addition to your website, especially if you want to make it more accessible and user-friendly. The XML Google Sitemap Generator helps you create an easy and efficient sitemap for your website in the click of a button. It is not just useful for creating Sitemaps; it is also extremely useful when it comes to finding broken links in your website. There is nothing that anyone hates more than being stuck when you are trying to get around the site.

Finding broken links in your website with the help of the XML Google Sitemap Generator is as easy as it can get. You might have more broken links and issues that you would have realized and these need to be fixed as soon as possible. To find the areas with the problem, just enter the website URL into the XML Google Sitemap Generator to get a full and detailed report about the broken links, redirects and site crawls in your website. You even have the option of having the tool send the reports to you in the form of emails, which ensures that you have access to it whenever and wherever you might need it.

  1. Authority Spy

According to my opinion, Authority Spy is one of the most widely used and popular links and site rank building tool in the market. Its tagline gives you an overview of its capabilities.

“The Most Powerful Software for Finding + Analyzing Influential People & Blogs on the Web!” 

If you are on the lookout for a tool that lets you see all the top influencer in your field and to connect with them effortlessly, then Authority Spy is the tool for you. One of the biggest advantages when using tool is how it comes up with results, data and information from a wide range of online resources, including but not only Twitter, Google+, Klout, Facebook, and Alltop. With the help of Authority Spy, you don’t have to waste your time and resources scouring and organically searching  through these sites for the data you need. Authority Spy is another tool that all of you must be experienced with if you plan to succeed in this digital business world.

  1. Haro

It doesn’t matter if you call it HARO or you call it Help a Reporter Out, as long as you are taking advantage of it. HARO isn’t your traditional SEO tool, so it is mostly forgotten by SEO specialists.

HARO describes itself as a service that provides the journalists with an efficient and robust database of sources for upcoming stories and scoops. It also provides the source a chance to get some all important media coverage. As an SEO specialist, you do not have to be concerned about the journalist side of the equation. What concerns you is the media coverage side of the equation.

HARO works based on a simple system. Once you log into the service and provide the necessary information, you will receive three messages daily with media opportunity. As you find a suitable partner for yourself on the other side, you can provide them with a quote, answers to their question and other information, which leads to a mutual relationship that is beneficial for both the parties. This can help you get a lot of cheap but effective publicity and marketing.

  1. Linkody

Linkody is one of the best and most widely used SEO tools available in the market. They even provide you with a free trial so that you can sample their world famous service. A tool like Linkody helps you answer two basic questions without much effort and time:

  1. Which are the websites that are backlinking to you?
  2. Is it possible to lose a link due to any reason?

The basic function of the tool is to notify when you lose or gain backlinks. It also provides a large variety of details about the link, like the date added, the status of the link, the URL, and the landing page. You can also use the app to monitor and organically track your competitor’s website and its ranking. You can set the tool in such a way that every time your competitor gets a new link; the tool will notify you in the form of an email. Link building is easily one of the most important and crucial steps when it comes to running and maintaining your website and Linkody is what I trust to push my website on the top of the ranking list.

  1. Muck Rack

One thing that you should have learned by now is that not all backlinks are equal in value. Your aim is to get the backlinks which have the most value and weight. Muck Rack is a tool that allows you to get high-quality backlinks from the highest quality websites like Forbes, The New York Times and the likes. It has been described as one of the easiest and efficient way to find and meet with journalists.

You can find the most suitable person for pitching your website by searching through names, by searching keyword, media type, company name, beats, and competitors among other factors.

Once you have chosen a journalist of your liking, you can contact them directly, follow them through their social media profile and work with them in an agreement that is mutually profitable and useful to the both parties.

  1. All In One SEO Pack

wordpress-all-in-one-seo-pack-plugin-hack

If you are a fan of WordPress like me, then All in One SEO pack is the tool for you. Even though WordPress can be used for your SEO without much optimization, there are certain plugins that can make the process easier and more streamlined. The All In One SEO pack is a great plugin to add if you are working with WordPress because it is easy to use, efficient and produces great results without much effort. The plugin will automatically optimize your webpage to run in all the major search engines. The plugin automatically optimizes your website for all the major search engines. The tool is at the top of customizability and can be made to suit your needs no matter what it might be. The other major features of the plugins are

  • XML Sitemap function
  • Google Analytics support
  • Advanced Canonical URLs
  • Generates automatic META tags
  • Compatible with most other plugins
  • Over 57 languages

All these factors make the All in One SEO one of my all-time favorite tools to work with.

54. DoubleClick Ad Planner

DoubleClick Ad Planner is a subsidiary of Google that is extremely helpful when it comes to improving the revenue of your website through ads. Ads are one of the most important and efficient means of making a profit from your website and therefore, it is important to make, maintain and display attractive advertisements.

The DoubleClick Ad planner is not just an intelligence tool that can be helpful in overtaking your competition; it can also give you a lot of important and fantastic insight into the actions and likes of your visitor. Not only that, you can also use the tool for a wide variety of functions, including the number of unique visitors that a competitor website might have had and the number of the overlapping audience between you and your competitor.

You can also get detailed information about the demographics and the psychology of these visitors. Using and analyzing the data provided by the tool is also an easy task. All you have to do is click the Begin Research Button and you are all set to go. On the left navigation field, type in the name and details of the website you want to compare and click add to get the data about the website from the last 30 days.

The DoubleClick Ad Planner from Google is a great tool no matter what you want to do with your website. It is an efficient and easy way of comparing the statistics of different websites with respect to yours and helps improve the profit from your website.

55. Open Site Explorer

Open Site Explorer was created by SEOmoz in 2010 and has been a favorite of SEO experts all around the world. It is a great link analysis tool that has the ability to replicate Google’s or Bling’s linkspace. It is a great tool for analyzing and exploring how the web pages are indexed by the search engine. It helps you in gaining a large amount of data about your competitors or your own website. You can use it to measure the strength of your website and to evaluate the links. It is a must-have tool for every SEO specialist.

One of the biggest advantages of using the Open Site Explorer is its capability to run competitive analysis against the websites of your competitors. The report produced gives you a detailed and in-depth view of each link and how they measure up against each other. Another important advantage of the tool is that it can help you identify link building opportunities that best suit your needs. It can also help you find the links of your competitors and help you find identical sites that are willing to link with you.

All in all, the Open Site Explorer is one of my favorite tools when it comes to link analysis and identification.

56. Spider Test Tool

Spider Test tool is another tool that you must have in your arsenal of SEO tools if you want to get ahead in the stiff competition. The Spider test tool can give you a large amount of data, from the page size, Meta tags, page title, keywords associated etc., and it is extremely easy to use too.

Just enter the URL of the web page about which you want the details and simply press Go. The tool will provide a quick insight into the source code of the page, all external links, common words, and phrases. It also shows you how effectively the page has been indexed by the crawler and how the website appears to the search engine. All this information can greatly help you in improving your website and help you in attracting traffic.

57. Scoop.it

Scoop.it is a great tool that enables you to share your ideas and thoughts to the right audience. The Content Director at Scoop.it can help you identify and create great content on your website. The tool is mainly concentrated at three types of user: Thought Leaders, Knowledge Managers, and Content Marketers.

As you already know that the secret to attracting a good audience is to create and release good and relevant content on their website. The tool not only allows you to get the best content but also helps you in delivering the content through a fast and reliable network to the audience.

58. WebCEO

WebCEO is one of those tools that every SEO specialist must have in their armory. The tool might be simple and easy to use, but the accuracy and efficiency that the WebCEO bring to the table are unparalleled. It is heavily updated on a regular basis and is up to date with all the features that you might need in your endeavors. It can help you save time, money and effort in a doing a lot of things associated with SEO, including Keyword Research, Internal link optimization, link text analysis and page authority analysis. I mainly use the tool for:

  • Keyword Research
  • Get suggestions
  • Spy on competition
  • Webmaster keyword tools
  • Keyword basket
  • Internal Link optimization
  • Link Text analysis
  • Page Authority analysis
  • Landing Page Analysis
  • Content optimization
  • One site search engine optimization
  • Landing Page Keyword Placement

It also has many other features including Sitemap Generation, Backlink Quality checks like Tool Summary, Linking domain, finding toxic links etc. As you can see, the tool provides a plethora of features.  It is one of those tools that I cannot replace no matter what. It is also a great tool for “spying” on your competitors with its Competitor Backlink Spy feature.

In Closing…

Running a profitable website is a hard job which requires a lot of planning, analysis, and information. The success of your website is heavily dependent on how you optimize your site as per the search engines. Use the above-mentioned tools along with well-researched and engaging content to gain the required visibility and exposure.

However, if SEO doesn’t look like your cup of tea, it is highly recommended to hire the services of an SEO expert.  An SEO expert would help you in:

  • Optimizing your website and the web page to rank higher in the search results
  • Improving the traffic to your website
  • Test and experiment with various search engine optimization techniques and the layout of the website to improve its traffic and conversion
  • Have in-depth knowledge about the keywords and trends that will influence the popularity of the company.

Now that you have the Best SEO tools, what?

Having a good and capable SEO expert in your team can do wonders to your business. It can significantly help you optimize your web page and improve its ranking in the search results. And we all know the importance of rank when it comes to a website.

So what are your views on this? How do you take care of SEO on your website? Which tools do you use? Do let us know in the comments and SHARE this post using the buttons below.