You must be working really hard to find out the secret to getting ranked on the top of SERPs or Google search results. The good news is – you’ve come to the right place. Today, I’ll be sharing with you the most important factors that you must understand to learn SEO – Domain Authority.
When you have high DA score, you will be likely to increase the odds of your website ranking higher in search engines. High domain authority sites don’t just happen overnight. You need a great strategy and lots of patience for this. Trust me; I’ve been there.
Before we dive into how to improve domain authority, let’s firstly understand what exactly is domain authority. This concept is at the core of any solid SEO strategy.
- 1 What Is Domain Authority (DA)?
- 2 How Do I check Domain Authority?
- 3 Use Link Earning To Boost Domain Authority
- 4 Focus On Internal Linking
- 5 Implement Search Engine Optimization (SEO)
- 6 Publish Quality Blog Posts Consistently
- 7 Write Unique Content Linkable Content
- 8 Speed Up Your Website
- 9 Remove Bad Backlinks To Your Site
- 10 Is Your Website Mobile-Friendly?
- 11 Guest Posting or Guest Blogging
- 12 Stay Active On Social Media
- 13 Keep Calm And Be Patient
What Is Domain Authority (DA)?
Domain authority was developed by MOZ based on a logarithmic score between 0 to 100. Google page rank rode off into the sunset in 2010, and MOZ has been left as the standard metric.
A brand new website usually starts with a DA score of 0 or 1. As for well-established sites like Google, Facebook, and Wikipedia, their DA scores are close to 100.
The score also helps to predict how well your website will rank in the SERPs. To keep it simple, you can think of it this way: The greater your DA score is the higher rank and traffic that you will get. Primarily, the number of backlinks from high authority sites will have a significant impact on your DA score. If you follow proper whitehat organic SEO, DA will come.
One thing you should know is that it’s not easy to obtain a high DA score.
To avoid a low DA score, you have to keep your website updated with quality content. If it’s not, Google will take it that your site is inactive and you may see a decline in rankings.
Here are some of the factors that affect your domain authority:
- Moz Rank.
- Moz Trust.
- Social signals, Social Shares
- Linking root domains.
- Total backlink profile.
- User experience.
- Website Structure.
- Technical SEO including on page SEO
- Site loading time.
- Domain age.
- Many more ranking factors
Now that you know the fundamental ranking factors let’s get to the important part of this blog post.
How Do I check Domain Authority?
If you’d like to check your website’s DA score, use Moz Open Site Explorer tool. Once you check domain authority, you have a starting point to compare with months down the road. Here is an example of checking the domain authority score for seoexpertbrad.com.
Use Link Earning To Boost Domain Authority
Many of you are probably thinking, “Why not link building?”
To be honest, I’d say that link building is an outdated technique that is not preferred by many marketers already. Instead of using link building, we’re using a much more effective and safer method – Natural link earning.
The best way to earn your links? Forget old school link building. Content marketing, my friend. After many years in the SEO industry, I found that content marketing is the solution to many problems, including boosting your domain authority.
When you write unique and quality content, people will find your article helpful and link you on their website. With that, you don’t even need to go around commenting and ask for people to visit your site. Instead, it goes the other way round where people will link to you automatically.
Focus On Internal Linking
Internal linking is as important as backlinks. I’ve mentioned earlier that one of the factors affecting your domain authority is backlinks. So if you’re ignoring this factor, you’re making a big mistake.
Whenever you write a new post, don’t forget to link it to your old blog posts. For example, if you’re writing a blog post about “How To Do SEO For Beginners,” you can then link to your other blog posts like “SEO Copywriting For Newbies.” Not only it’s helping your readers who are beginners to get more information from your website, but it also helps search engines to crawl and index your entire site.
Internal linking can also contribute to reducing the bounce rate because readers will stay on your website for a very long time when they found useful information.
Implement Search Engine Optimization (SEO)
Since we’re all SEO practitioners, I believe this is something that we’re familiar with. There’s probably no need even to mention this. But if you’re new to SEO, you have to take note.
Always optimize your website for search engines from now on because it helps with your DA score. Make sure to do keyword research before you start writing. I’d recommend using Keyword Planner for this because you can quickly identify the potential keywords that you can rank for.
But remember, use your keywords sparingly because too many keywords can lead to keyword spamming and you wouldn’t want that. To avoid that from happening, use LSI keywords, which are the keywords related to your main keywords. You can get more of LSI keywords from LSIGraph. With this, you don’t have to worry about getting penalized by Google.
Don’t forget to also optimize your images by adding ALT text with your keywords. This is to help Google bots to read what your image is about.
Publish Quality Blog Posts Consistently
I’d hate to say this, but I must say – many of you have overlooked this. A key to build domain authority is quality content published on a consistent basis.
Imagine this, if I’m posting a blog post today, then I stop publishing and continue posting another blog post two months later. What will you think of my website as a reader? Will you still come back? Well, nope.
Even Google wouldn’t like it because it’s not helping the readers. Google aims to find the best content that answers the user’s queries. If your website doesn’t serve the purpose, Google wouldn’t be ranking your site. So if you’d like to get ranked, you have to keep your target audience in mind and write content that provides users information and answers.
Write Unique Content Linkable Content
Not only your content has to be unique, but it has to be content that provides value to your readers. What can your readers get from your website, and not other websites?
My favorite daily read for Google and SEO updates are Search Engine Journal and Moz. They are both examples of websites that create exceptional linkable content.
I have found that high-quality linkable content is the best way to increase domain authority naturally.
You can publish some case studies that you’ve analyzed for months and let readers know about your findings. This type of content is original, and they wouldn’t be able to get it anywhere else because the data comes from your website. Readers love this kind of exclusive content! Here are some tips on writing high-quality content.
If you don’t have that many case studies, you can also keep up with the trends on Google Trends to find out the current hottest topics. Look at what the readers are following today. Then write a relevant blog post about it. This will help to prove your authority and how well you keep up with the industry. You may also consider guest blogging, which I will get into later.
Do not forget, writing content is not enough, you need to promote your content. Content is king!
Speed Up Your Website
If your website is taking too much time to load, it will affect your domain authority with the high bounce rate. No one likes a site that takes ages to load. According to Kissmetrics, it’s best to keep your website loading time under 2-3 seconds.
Any longer than that, your visitors will leave the site sooner than you thought. I’d recommend using cache plugins like W3 Total Cache if you’re on a WordPress site. It helps to increase your website performance and improve the user experience. You’ll love this tool once you started using it.
Just install the caching plugins and activate it, it will then boost your WordPress site speed automatically. You don’t even have to do it manually! I also have almost 100 other SEO TOOLS listed in this blog post.
This is pretty straightforward. For all the time that we’re doing internal and external linking, there are times where we forget to check on the links. Broken links can bring harm to your website, resulting in lower DA score.
There are two ways to remove them. First, you can contact the owner of the website to fix the link. If you didn’t get any response from them, you could disavow them. You will gain a huge advantage in domain authority once you cleaned your link profile.
So you should check all your links again and again and make sure to delete those broken or inactive links. Performing an SEO audit now and then will help to keep track of your website SEO.
Do not use black hat techniques such as buying potential toxic links. If Google caught you doing this, all of your efforts for boosting domain authority would be wasted. Stick to quality backlink building techniques.
Is Your Website Mobile-Friendly?
I have to highlight this. Mobilegeddon is very important, especially now that we’re in 2017. Google has started taking mobile-friendly websites as a ranking factor. So if your website is not responsive, you’d better start optimizing it for mobile before it affects your domain authority.
Based on a study, comScore found that the number of mobile users has already exceeded the number of people who surf the Net through desktop in 2015. Imagine how much it has increased over the years. This is a sign that most of your readers are coming from mobile and if they can’t get any content from your site, they will simply leave.
It wouldn’t take too much time to optimize your website for mobile. You can even do a mobile-friendly test to see what is the optimization needed. If you have a developer in your team, just let him know, and he will settle it for you. But if you’re outsourcing, you can even find a decent developer to make your site mobile-friendly on Fiverr or Upwork.
Guest Posting or Guest Blogging
When it comes to brand’s authority, I’d always recommend doing guest posting. It’s one of the best ways to increase your referral traffic. Moreover, you can reach out to the new readers with this method.
Back when link building was a popular method used by many webmasters, they took advantage of guest posting and used it to spam links. But at the end of the day, the method no longer works because Google started to penalize those who do so. Some websites are getting stricter when it comes to guest posting too. Many great tools are available for outreach or PR.
So you have to choose wisely on which website you’d like to write for. When you guest post on a website that has a higher authority than you, you’re building your reputation there, and readers will think of you as a thought leader.
Stay Active On Social Media
I believe we all know how important social media is in this century. You can never underestimate the power of social media; every news passes on super fast on social media.
With an estimated number of having 2.95 billion online users by 2020, sharing your blog posts on Facebook, Twitter, LinkedIn, Pinterest, and Google+ will help to get your referral traffic. Besides, you can also get connected with your readers and build relationships with people in the same industry.
If you don’t know where or how to start, you can start by joining active groups that are related to your niche, then simply share your blog posts with them. There are many groups out there that you can join. Even for SEO niche alone, I have already joined more than 20 groups on Facebook and Google+.
You’d be surprised with the results once you start to be active on social media! I’ve made so many great relationships with my readers and other influencers from social media.
Keep Calm And Be Patient
After analyzing domain authority for almost a year, I realized that we all should be patient when it comes to boosting our DA score. Generally speaking, the older the domain is, the higher the authority. Yes, domain age plays key factor according to Neil Patel.
Many beginners leave their website to die because they don’t have the patience at all. They think that starting a website to earn money is easy, but they’re wrong. It requires patience to build your website and be recognized by Google.
Don’t worry if your site is only one or two months old. As you publish more high-quality content, you will see the improvement over time.
Allow Time For Your Domain Authority To Grow
In my opinion, the key to improving domain authority is to have quality backlinks pointing to valuable content. If you’re new to this, don’t panic. There’s still plenty of room for improvement. Start by applying these 11 easy ways to increase your domain authority.
I often have readers asking me why are their sites not making any improvements even after they’ve made the changes. Now that you’re already at the end of this blog post, I believe you understand very well on the reason why. Remember, domain authority doesn’t increase overnight. It takes time and patience to improve your DA score. Use a domain authority checker tool now!
Do you have any other factors that you think affect domain authority? Let us know if you found these tips to increase your domain authority helpful.
Maybe you need professional help? SEO Expert Brad is happy to answer your questions about online and help you increase domain authority today!