Ranking Higher in Google, Your Local SEO Guide
So you want to rank higher in google as a small local business? I have written a brief local SEO guide to get you started. It would be a better idea to explain both SEO and the local SEO before we get started. In short, I will be briefly explaining the SEO and the Local SEO for those who have no idea about the difference.
What is SEO?
SEO is an abbreviation for “Search Engine Optimization. For example, in this technique, one can optimize any search engine to rank some specific keywords in top results.
The results that we get on the first page of the Google are actually based on the optimized keywords. Google or any other search engine will display only and only those keywords on its first page which are rich in SEO.
What is Local SEO?
Now you know what is SEO but what is the concept behind the local SEO? Is it something new or what? Let me clear this thing, local SEO is a similar concept to the normal SEO but the only difference in SEO and local SEO is the difference of the audience. SEO is actually a generalized term, which covers the search engine optimization on the international level. But on the other hand, local SEO only focuses on to the audience of some specific region. Say for instance I am targeting clients in the Dallas Fort Worth area.
Why Do I need Local SEO?
No matter if you run or own an online web store, pizza shop or some shipping company, Local SEO is key. Investing your time and money on local SEO will bring your business associated website in top results among your local audience. In short, local SEO can help the local people find you more easily.
We will be talking about the Dallas local SEO. So, let’s us get started!
In this article, we are gonna cover the following points:
- Keyword Analysis that you should use while Dallas local SEO
- Content layout for those keywords
- Title tags, heading tags and meta tags
- And few more things to reduce the bounce rate on your site
- Local SEO optimisation
- Profile setup of your business
- And some new game plans
There are many great tools available on the internet which could be used to find the best keywords for local SEO in Dallas or in part of any other country. One of the greatest tools to find the keywords for the local SEO in keyword tool.io. This is a great tool to find the keywords for Google, YouTube, Bing, and Amazon or app store.
As we in this article we are learning about the Dallas local SEO for Google so I will not be talking about the other search engines. So, the first thing that you should keep in your mind is to look for the long tail keywords instead of the shorter ones. Long tail keywords are more specific and general so they could be ranked easily.
For example, you are working on the Dallas local SEO and want to rank a Pizza website based in Dallas so, the most appropriate keyword should be “pizza hut in Dallas” or “best pizza huts in Dallas”.
There are many other keywords finders are also available on the internet which could be used to find some handsome keywords. two of ‘em are listed below:
- Google Keyword Planner
Google Keyword Planner Provides with more appropriate results
Google keyword planner is a best ever tool to carry out the keywords research. Following are the steps that could be followed to find the appropriate keyword for Dallas local SEO.
- Access Keywords planner using your Google account.
- Enter the keywords that are appropriate on your point of view
- Keywords planner will provide you with the best keywords that are/were being often searched on the Google.
- It not only provides with the most searched keywords but will also give you an estimated competition for your specific keyword.
How can you know that which keyword you should use?
Now you have got a plenty of the relevant keywords but how can you decide that which keyword should you use in your content? It’s simple, just access the Google and type your keyword/s that you want to rank e.g. allintitle:”Keyword that you want to rank”. It will give you the total number of people that are targeting the same keyword. Below screen shot will make your concept clear.
What you will have to do is just compare the number of searches with the total results and if they searches exceed the total searches then you are good to go. You can still use a keyword having more results than the total number of searches but in this case getting ranked will be little tough.
Follow the same above procedure and get at least 2-3 keywords (make sure they are long tail keywords).