Long gone are the days of the yellow pages driving customers to your business.
Some contractors try to handle Google or SEO marketing in-house.
The HVAC industry is very competitive. One residential customer can be worth $5000, $10,000, or more. Commercial customers, the sky is the limit.
Do you think you are going to outrank your six competitors that are using professional online marketing services?
A lack of digital marketing and online advertising experience leaves money on the table and lost opportunity in its wake.
Maybe you are thinking about buying ads on Google?
Well, check out these prices, PER CLICK.
There’s no denying that search optimization is essential if you want to grow your business.
An experienced SEO Consultant can implement the right social media and online marketing strategy to help your HVAC company grow.
With that in mind, we’ve compiled this list of five proven HVAC strategies. Used correctly, they can help you attract new customers.
#1: Search Engine Optimization For Heating and Air Companies
The first strategy you need to know about is getting your SEO right.
Local SEO is essential for HVAC internet marketing. It helps drive organic search traffic to your website. Where do you go when you need a service? Google.
The thing to keep in mind with SEO is that it’s not a job for amateurs. In the old days, you could merely stuff your website with as many keywords as possible. The traffic would follow because the algorithms were simple.
Today, search algorithms are sophisticated. In addition to targeting the right keywords, you must also leverage all other online opportunities to attract business to your site.
That means using strategies and implementing campaigns for HVAC keywords. It also involves obtaining links from authority sites.
Finally, you need to have a website with a strong network of internal linking structure to optimize all of the previous work.
#2: Mobile Marketing
The next tactic is to target mobile users.
In other words, you need to make sure that your website is optimized for mobile customers.
This is a must. As of 2015, more people use mobile devices to seek out local businesses than use computers.
The chances are good that potential customers for your business are among them.
Your best results will come from having a mobile responsive site.
That means that your site should adjust to fit the device being used to view it. Research shows that most mobile users will abandon a website if it’s not mobile-friendly. We call this, a high bounce rate, or leaving money on the table.
Finding a website design company to make your site mobile responsive is a must.
It can help you attract leads for your business as most customers use mobile devices.
It’s one of the best ways to turn your website into a successful advertising platform and increase your conversion rate.
SEO Expert Brad can assist with website design, and save you money. Do not fall for the “industry specialists” that hang around tradeshows like vultures selling $10-30k for a website design, garbage.
95% of the small business websites I have consulted with for design projects have come in under $5,000.
#3: Use Social Media Accounts to Grow Your Business
When it comes to heating, ventilation, and air conditioning online marketing, social media is a must. Social search and You can use Facebook ads to generate leads.
Social media can take many forms. For example, you might:
- Cross-post your blog and other content from your website on Facebook and Twitter
- Use Instagram to introduce your staff and show photos of your work
- Create Facebook ads to promote exclusive deals and offers
- Host a social media contest to attract new followers and grow sales
Are you burning money trying to find heating and air customers?
Social media should be a crucial part of your online marketing plan.
You can use it for HVAC lead generation and reputation management. A social media management expert can help you come up with a social media marketing strategy.
Used correctly, social media can help you attract new customers.
#4: Embrace Video Marketing Campaigns
If you’re not using video marketing for your heating and air conditioning business, you need to start. It’s one of the most effective tools broaden your online presence.
Contrary to popular belief, a video does not have to be expensive. Today, video production costs are low thanks to technological advances. Many top-rated companies use video to:
- Demonstrate the details of the heating and cooling systems they sell
- Provide tips for maintaining units
- Attract new customers with video strategies
- Include video on your blog posts
- Post video on social media
Posting videos on YouTube can also give your HVAC SEO marketing a boost.
YouTube is owned by Google. That means you should make videos part of your core online plan.
YouTube’s has excellent features, including tags, display advertising, on-screen call to action buttons, and automatic transcripts. They can be useful in improving your search standing. Did you know Youtube is the worlds second largest search engine?
Keep in mind that 80% of customers say they’d rather watch an explainer video about a product than read an article.
Video marketing should play a key role in your heating and air company online success.
#5: Retargeting and Other Ads For Your Market and Demographics
The first step to developing a targeting tactic is doing a competition analysis.
You need to figure out what your competitors are doing and discover the top HVAC keywords with BUYER INTENT. Then, you or your marketing company can use the information you gather for marketing.
Coming up with the appropriate targeting method can be tricky and requires experience.
A search engine optimization professional can evaluate your analytics. The information they gather will help them create a targeting strategy to grow sales
The goal is to deliver the best possible return on your investment using social target ads.
One essential strategy to keep in mind is the Facebook pixel.
It’s a small piece of code that you insert on your website.
You can use the pixel to display Facebook ads to people who have visited your site or retarget them.
Retargeting can help convert them into paying customers.
Ready for your SEO Campaign for HVAC contractors?
These five HVAC online search engine optimization strategies represent the best ways to start marketing your company online.
As the owner of a heating and cooling company, you’re probably not an advertising expert at attracting customers.
The good news is you don’t have to be. I am.
To learn how I can help fine-tune your sales strategy, contact marketing expert Bradley Shaw today.